Critical Missions:SWAT From a hobby project to a viral success

2 Who am I  Veli-Pekka Piirainen  Founder and CEO of Critical Force Entertainment Ltd (former Studio OnMars)  Head of Kajak Game Dev Lab at Kajaani University  Co-founder at NMP Games Ltd  Former Studio Manager at Supercell North  Contact:

3 About us Critical Force Entertainment Ltd is a game development studio founded in 2012 in Kajaani, Finland Company is focused on developing cross-platform games with Unity 3D game engine Premium and Free to Play games for global market, special focus in Asia Company is so far self-funded, but investors are very welcome

4 The team Veli-Pekka Piirainen, CEO Igor Levochkin, Lead Programmer Thanabodi Thongchat, Lead Artist Teemu Riikonen, Marketing (located in Beijing, China) Niko Kuivalainen, Map designer Richard Velosa, Support Manager (located in CA, USA) 3-5 trainees (Game Development and Marketing), students from Kajaani University. Many freelancers and volunteers in Russia, USA, Europe and Asia –dedicated support teams –map designers, 3D artists

5 The Game

6 Critical Missions:SWAT Probably the first true cross-platform FPS online multiplayer game Brings a Counter Strike like gaming experience on web Mac, PC and mobile platforms (iOS and Android) Mobile players can play against each other or against web and PC players if they want to Video

7 DAU of all versions (January 19th 2013)

8 DAU of Android users (January 19th 2013)

9 DAU of iPhone and iPad users ( ) (January 19th 2013)

10 How things proceeded

11 Mistakes made, lessons learned Failure in outsourcing –Never get good quality with a cheap price Lack of focus –In the beginning two simultaneous projects No proper management –No time for full time management, inexperiency Self publishing of premium versions –Success of free version made to believe success in premium Bad server host provider –Inexperiency in choosing server host provider

12 What next? Mac and PC versions Critical Missions:Space New guns, models and maps, unlockable items In app purchases Special themed spin-off games Localized versions for Asian markets Ouya console, Windows 8?

13 Thank you very much! Q & A