EazySolutions, Ankara, September 11th 2015 Serving the Research Community

THE LONG TAIL

BAS STRAUB  Family of publishers  Publishing science  KLM Royal Dutch Airlines  Elsevier  Konvertus  Magknowlia INTRODUCTION

ORIGINAL CONCEPT THE LONG TAIL  2004 Chris Anderson – Wired

IN SCIENCE THE LONG TAIL

CHANGING ROLE FOR PUBLISHING Product driven Reader-driven Investment / risk Publisher defines product ‘one sale per reader’ Service driven Author-driven Curating becoming more important Investment / risk Self-publishing ‘one sale per article’ Long tail THE LONG TAIL

CHANGING ROLE FOR LIBRARIES Paid long tail Costs money Reputable publishers Aggregated OA long tail Seems free Doubtful publishers Cluttered Self-publishing THE LONG TAIL

FINANCIAL PRESSURE Paid long tail Costs money Reputable publishers Aggregated OA long tail Seems free Doubtful publishers Cluttered Self-publishing THE LONG TAIL

FINANCIAL PRESSURE THE LONG TAIL Keep top journals?Keep top journals? Support OA?Support OA? Get rid of ‘paid long tail’?Get rid of ‘paid long tail’?

WHY THIS ISN’T A GOOD IDEA THE LONG TAIL

MY ARGUMENTS THE LONG TAIL  Top journals : a little for many  Long tail: A lot for a few  Without OA you miss ± 80%..

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