2014 End of Year Review. Monthly Returns (Items) October 2012 to October 2014 567,000 more items collected in the 12 months to October 2014 than over.

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Presentation transcript:

2014 End of Year Review

Monthly Returns (Items) October 2012 to October ,000 more items collected in the 12 months to October 2014 than over the same period in the year before. Oct 2013 – Sept ,786,000 items Oct 2012 – Sept ,219,000 items

Visits to Cartridges Site 174,850 visits to the Cartridges.PlanetArk.org website (displayed as weekly total in graph) with peaks following Divert Newsletter Divert Newsletter

Television Community Service Announcement 916 detected plays on metro TV and Foxtel stations Plus un-monitored regional stations $180,000 value We tested a new approach this year of asking the TV station to play the CSA throughout the year rather than just during the promo period.

Radio Community Service Announcement 524 detected plays on monitored Sydney stations Plus un-monitored regional stations $100,000+ value

Divert Newsletters August and November Divert Newsletters sent to all registered workplace collection points

Social Media Planet Ark We developed social media posts for Facebook and Twitter and tagged OEM pages

Social Media Engagement Kyocera

Social Media Engagement Epson

PR Support Canon Provided support to Canon in announcing the achievement of their 6 th million cartridge diverted from landfill

Advertisements Placed an ad in the Australian Local Government magazine promoting cartridge recycling and the purchase of TonerPave

RecyclingNearYou Report RecyclingNearYou annual report which is sent to every council in Australia along with the waste industry and to MPs 2014 focused on producer responsibility programs including C4PA and the participating manufacturers

12 Do’s Of Christmas Current RNY Promotion One of the 12 Do’s of Christmas focuses on small e-waste including specific reference – both visual and in text - to cartridges

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