Block 5 Group 2 Chris Bull Shally Choi Chris Hart Sylvain Hihn Katie Kelly Jong Kim

an organization dedicated to empowering street youth in Russia to overcome their addictions, resume studies and become self-reliant

Agenda Historical background How Love’s Bridge addresses Russian poverty Why Love’s Bridge is better than other NGOs Understanding and improving the business model

Russian Historical Background Ideology shift “New Poor” Characteristics of the Poor o children o unemployment o substance abuse

The Solution 5 Important Steps of Helping the Youth in Perm, Russia

Step 1 Understand the backgrounds of children on the streets is crucial to build relationships

Step 2 Meet children in their own environment- on the streets- to gain trust

Step 3 Provide food, clothing, basic medical care Take showers and participate in activities, educational classes, and trips Free to come and go

Step 4 A long-term response through a home for children who have committed to giving up substance abuse and resuming education

Step 5 Adaptation Center for Teenagers (ACT) focuses on helping older children prepare for independent life, resume education, and find employment

Zashita Miramed Institute, Moscow IREX Parents Local community members Leveraged Partnerships

Strong Sponsorship with Funds

Part III What differentiates Love’s Bridge?

Strategy Extended reach Target All Kids Clear Communication Honesty Ripple Effect - Media coverage Financial

Extended Reach– go into the sewers OrphanagesSewers

Wider scope of ages Work with kids’ talents A long-term commitment Target all kids, now and then

“But he also started using substances again occasionally, and recently he had an accident while intoxicated. He is currently in a hospital recovering.” Denis “She continues to visit our centers, and we haven't given up hope that the will eventually give up substance use completely.” Xenia Honest Progress Reports

Ripple Effect - High Media Coverage Upfront Communication Credible Media Coverage Seal of Approval Raising Awareness

Love’s Bridge 2.8% - Administrative Costs 97.2% - To Help Russian Children MiraMed Institute 14% - Management and General 4% - Fund Raising 82% - Program Expense Higher financial efficiency

Part IV Understanding the Business Model Present and future

Current Business Model

Advantages Easy to replicate Grassroots feel Personable and emotional

Social effect of model Change social view of people on the streets Bring awareness to alcoholism

A better mousetrap? Invested capital could go further

Better Mousetrap

Improvement Plan ACT graduates work for a sponsor Sponsors can select graduates for their unique needs Each sponsor could easily find a graduate for their needs

Plan Implications Benefits the unemployed after graduating ACT Lowers street crime Helps graduates support their families Returns to sponsoring company

How does it all tie into Poverty?

an organization dedicated to empowering street youth in Russia to overcome their addictions, resume studies and become self-reliant