Adapting a Freemium Business Model for Open Access Book Publishing Rupert Gatti

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Presentation transcript:

Adapting a Freemium Business Model for Open Access Book Publishing Rupert Gatti

Publishing Objectives Legacy Model Primary output: Printed volume Price: $ Sales: Customers: Libraries Sales revenue: $20-40k per title – Distributors net revenue $10-20k – Publishers net revenue $10-20k Business Model: Success Dissemination Model: Failure (no readers, no innovation)

Open Access Model Objectives: – Maximise readership – Maximise engagement/re-use – Digital Objects – innovative outputs Business Model: Breakeven (non-profit) – Minimise costs – Develop revenue sources

OBP Online Readers Av readers per title, per month: Mean 425, Median 281

OBP Online Readers

OBP Costs ($190k) 18 titles published

OBP Revenue ($198k)

OBP Sales & Sales Revenue

OBP Library Membership 70 libraries internationally have joined £300/$500 per annum Support publication of OA titles (will be in coming year) All members of university have: – ALL digital content free to download – Discounts on purchase of printed editions