PHDSC 2012 Annual Meeting Communications & Outreach Committee Report Noam H. Arzt, Committee Chair November 9, 2012

Committee Objective Develops strategies to market the Consortium’s activities and disseminate its products. Through various means, including print and electronic media (e.g., the Web), educational opportunities, focused outreach, and conference, the Committee seeks to promote the Consortium's stature as a leader in representing public health interests in the national efforts in the standardization of information on healthcare and population health and as a premier educational resource to its members, the public health and healthcare community in general and information technology professionals. 10/20/20152

3 Spring 2012 Met Jan-April 2012 Discussed implementation of Strategic Plan Developed Outreach Plan and submitted to Board Outreach-Activities

Outreach Plan: Process Clearly identify the message(s) we want to convey Identify the strategies and mechanisms we will employ to deliver the message(s) Identify and acquire the resources (people, artifacts) to carry out the plan Identify metrics so we know how we are doing 10/20/20154

Outreach Plan: Message Focus on the message of the Plan: PHDSC's vision of a transformation in healthcare over the next 10 to 15 years PHDSC’s mission to build a Coordinated Voice from Public Health on HIT PHDSC's primary strategic goals: Help stimulate the migration from a disease-based to a health-based model/learning health system Enable seamless alignment of systems functionality and interoperability via HIT standards The plan's strategic initiatives: Unify public health in support of Health-based Model/Learning Health System Unify public health information systems Align/Integrate Public Health with Other Sectors in Healthcare Align/Integrate the Healthcare Enterprise with Consumers and Other Stakeholders 10/20/20155

Outreach Plan: Audience Public Health Members - leadership and membership Non-members, since our goals are to get everyone behind the agenda of the Strategic Plan Other stakeholders in healthcare since our Strategic Plan is about broad healthcare transformation Messages need to ideally be tailored to specific audiences. Useful to build upon other people's/ organizations’ messages. 10/20/20156

Outreach Plan: Proposed Activities PHDSC Website: maintain and enhance Newsletters: Consortium, member organizations, others Webinars: Consortium, members, others Pre-packaged or “live” about the plan In-person appearances Social media: blogs, updates, twitter 10/20/20157

Outreach Plan: Measurement Measures and metrics of the plan's activities, effectiveness, and impact will need to be developed. Elements of this assessment may include: Descriptive statistics about the number, type, and character of specific C&O activities Formal feedback received from presentations, conferences and other events Surveys related to the impact and recognition of the Consortium's message(s) 10/20/20158

Key Strategy: Work Through Member Organizations Newsletter mentions: We should have standard text, perhaps a version of our press release Webinars, either specially for us or part of an existing program Meeting appearances, either as part of the program and/or at a table/booth 10/20/20159

Outreach Activities Conducted PHDSC Quarterly Newsletter Project-related webinars Meeting/Conference appearances CDC NCHS Conference International EHDI Conference X12, NUBC/NUCC IHE; IHE Connect-a-thon HIMSS ISO WHO 10/20/201510

Outreach Activities Conducted News coverage for CDA for PH Pilot Project Forbes, Information Week, IBM, IBM Research News, Yahoo! Finance, HealthTech Zone, eWeek, Healthcare IT News, Reuters, PR Inside Articles available on PHDSC Website (phdsc.org) Website Analytics 10/20/201511

Near-term Activities JD Powers Web Resource Center Survey “Voice of the Customer” feedback Survey being conducted now online using targeted focus group Survey analysis will be qualitative (due to sample size) Questions will ask about accessing the PHDSC Membership information and the PH Web-Resource Center Recommendations expected for Website enhancement Website updates, including migration to content management system (CMS) 10/20/201512