Promoting Product and Services

Advertising campaigns are a group of advertisements, commercials, and related promotional material and activities designed as part of a coordinated plan to meet specific goals.

 Specific course of action  Combine marketing tools/promotion to reach target audience  All promotion coordinated around a theme  End purpose is to draw attention and create awareness, build enthusiasm, and drive demand  Marketing tools or media draw from promotional mix- include social media, text messaging, and campaigns

 Determine theme  Identify the target audience  Determine objectives  Establish the budget  Develop the message  Select the media  Evaluate the campaign

 Work with their client (business) to develop the advertising campaign  Staffed with artists, copywriters, media planners, and art directors  Select appropriate media and place ads for the business  Works within client budget  Account Executive for the ad agency works with the client (business)

 Develop strong relationship with the Account Executive of ad agency  Tailor ad campaigns for specific countries and/or ethnicities  Understand your customer/ target market  Organize campaign  Ideas that spread WIN! h?v=xBIVlM435Zg h?v=xBIVlM435Zg

Project Coke- I’d Like to Teach The World to Sing Coke- Live on the Coke Side of Life Pepsi- The Pepsi Generation Nike- Just Do It McDonalds- Have You Had Your Break Today? National Dairy Association- Got Milk? Capital One- What’s In Your Wallet? GEICO- Happier Than… Or student approved idea  Students may work with a partner or individually.  Students select from the list of high profile ad campaigns below and research the campaign.  Prepare a PPT presentation which highlights the history of the campaign, the ad agency who launched the campaign/advertising, the campaign theme, and how other promotional elements in addition to advertising were integrated into the campaign.