World Marketing Conference Field Marketing Workshop 2015January, Team Name: Team Number: Team Concept: Team Members:

Sites Visited Marketing message of Sites visited Sites

Marketing Strategy The Teams understanding of their concept:

Marketing Strategy Strength: Weakness: Opportunities: Threats:

Market Analysis Target market(s): Distinguishing characteristics of the market(s): Size of the market(s):

Branding Your clear, unique message: The emotional connection to your target audience(s): Motivation of your audience(s) to donate

Branding Development of audience(s) loyalty

Promotion Highlight the specific promotion platform the team has chosen to develop Event Marketing Exhibitions Advertisements for newspapers, magazines, yellow pages, catalogs, etc. Website content Social media Radio, television commercials Brochures Flyers Direct mail campaigns Video Billboards and other outdoor advertisements Product packaging