Member Recruitment & Retention: Joining and Belonging August 7, 2013
Agenda & Housekeeping Part 1: Recruiting new members Part 2: Retaining members Part 3: Information Sharing/Q & A *Please place your phone on mute until the sharing portion of this call.
AFP Membership Growth
Membership Categories
Recruiting New Members: IHQ Assistance Online membership toolkit Membership processing Monthly to membership chairs Installment payment plan AFPPrintq.com AFP-Chapter Joint Prospect Mailings AFP-Chapter Prospect campaigns: Contact Demond McWilliams at
Recruiting New Members: Ideas that work--IHQ Set a goal for number of new members Engage more members in recruitment Develop your prospect list The personal ask is the most effective
Financial Benefits of Membership FINANCIAL BENEFITS OF MEMBERSHIP Member’s Savings Through our Chapter Chapter Educational Meetings (10 per year)$ Chapter One Day Conference$ Webinars (2 per year)$ Course Offerings (Fundamentals, CFRE Review, etc.)$ Other (job postings)$ TOTAL$ Member’s Savings Through AFP INTERNATIONAL* International Conference Registration $370 off early bird rate Ready Reference Series (9 Titles) $180 Resource Center Research $ 50 Advancing Philanthropy Subscription $100 HEP Matching Gift screening $ 60 AFP Webinars (per session)$136 AFP Compensation and Benefits Survey$ 95 CFRE Application$160 TOTAL$1181 GRAND TOTAL(Chapter + $1181)
Recruiting New Members: Ideas that work--Chapters Member Spotlights “How did you hear about us?” Intentional networking—hosting strategic conversations Scholarships/Discounts New Members Orientation
Retention--IHQ Begins the moment you get a new member The difference between joining and belonging Involvement with AFP-International
Retention: Ideas that work -- Chapters Welcome Mentoring/buddy program Asking for their involvement Asking for their advice
Open Discussion What works for your chapter? Any questions
Contact Information Joseph Goepfrich, CFRE Val Lay Director, Chapter Services, Central U.S. Chapter Services
Thank you for all you do for AFP!