Advertising Campaigns

Slides:

Advertisements

Similar presentations

Advertising, Sales Promotion, and Public Relations Chapter 19 McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights.

Advertisements

Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations McGraw-Hill/Irwin.

Part 2: Planning and Strategy Chapter 7

Advertising Management

Copyright © 2012 Pearson Canada Inc. Part 3 Creating the Message 5-1.

Define the term promotion

Principles of Marketing

BA CHAPTER 10 COMMUNICATIONS - ADVERTISING LINDELL’s POWER POINTS.

Philip Kotler, John Bowen, James Makens Upper Saddle River, NJ 07458

An Introduction to Integrated Marketing Communications

PART 1.  Any form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.  Advertising and promotion are integral.

Tourism & Hospitality Marketing Tamer Zakaria, HR Consultant Instructor of Hospitality Management Faculty Member of the American Hotel & Lodging Educational.

 Advertising department in a company  The main business is not advertising. (part of business)

ADVERTISING WITHIN DIGITAL MEDIA DAVID LILLEY

Strategic Research Part 2: Planning and Strategy Chapter 6.

Essential Elements of Advertising

Marketing Essentials Essential Elements of Advertising

Canadian Advertising in Action

Advertising Management

Chapter 5 Lecturer – Md Shahedur Rahman Advertising Management.

Marketing Your Product

©2006 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ Kotler, Bowen, and Makens Chapter 14 Promoting.

PromotionPromotion Promotion in Sports Marketing the Game.

Introduction to Broadcast Media. Objectives: Identify what an advertising campaign is Explain the roles of an advertising agency Explain the basic parts.

Section 20.1 Essential Elements of Advertising Section 20.2 Advertising Layout Section 20.1 Essential Elements of Advertising Section 20.2 Advertising.

Personal Selling. Personal communication of information to persuade somebody to buy something. Personal communication of information to persuade somebody.

Section 20.1 Elements of Advertising Chapter 20 print advertisements Section 20.2 Advertising Layout.

Chapter 12 Promotion Mix: Communicating Customer Value.

CHAPTER 14 Customer Value Integrated Marketing Communications Strategy.

Promoting Product and Services. Advertising campaigns are a group of advertisements, commercials, and related promotional material and activities designed.

The Integrated Campaign

1 Chapter 19 The Integrated Campaign. 2 What is Integrated Marketing Communications (IMC)? Integrated Marketing Communications is the practice of unifying.

Muhammad Waqas Strategic Planning (Continued) Lecture 12.

Creative Strategy and the Creative Process Lecture 9.

PREPARING PRINT ADVERTISEMENTS. The Advertising Agency Advertising Campaign The creation and coordination of a series of advertisements around a particular.

Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Chapter 6.

Chapter = 6 Advertising Process.

Advertising & Promotion Research. Bellwork/Opening 8/31 Pretend you work for Under Armor. You have been working the last week with them and their STP.

Your Project Brief! Project Brief Launch date

Advertising Management Chapter Chapter Objectives 1.Understand steps of effective advertising management. 2.Recognize when to use in-house advertising.

Pharmaceutical companies put forth great effort when identifying their customer needs and wants They then invest in R & D hoping to discover and launch.

MKT6 - Slide 1 to Advertising Strategies MKT6.

Promotion in Marketing Use communication to influence the awareness, feelings, beliefs and behavior of prospective customers Use communication to influence.

Tourism and Hospitality Marketing TOUR 2006 Grace Lee.

This presentation will... - give an overview of the profession; - define advertising in contemporary terms; - examine its role in the communication process.

Marketing Communications. The Impact of Communication Marketing Communications are not all designed to work in the same way. Some are designed to impact.

CREATIVE BRIEF. Creative Brief A document required in preparing for advertising, public relations, promotions, direct marketing, design and digital mediums.

Canadian Advertising in Action, 6th ed. Keith J. Tuckwell ©2003 Pearson Education Canada Inc. 2-1 Industry Participants Advertisers Agency Media ACA ICA.

Advertising Agencies “Busy as a bee” 5 Types of Advertising Agencies In-House Agency Full-Service Agency Creative Boutique Media-Buying Services Interactive.

Marketing Chapter 17 Section 1.  Promotion is one of the four Ps of the Marketing Mix (product, place, price, and promotion).  Promotion is persuasive.

What We Will Discuss Today u Communication u Promotion v Setting the promotion budget and mix v Advertising v Sales Promotion v Public Relations.

Types and functions of advertising agency

Chapter Objectives Understand steps of effective advertising management. Recognize when to use in-house advertising and when to employ an external agency.

Integrated Marketing Communications Introduction (2) An Introduction (2) Sunarto Prayitno 1.

The Graphic Design Career

Advertising Management

4.01A Explain the role of promotion as a marketing function

PRICING, PROMOTION, & MARKET PLANNING

Chapter 20 Print Advertisements

Advertising Management

Chapter 3 Advertising and the Marketing Process

Advertising Marketing 1.

Bell Ringer Activity Divide the class into groups of 4 or 5. Have each group imagine that it manages a creative services dept. at an advertising agency.

Chapter Number Six Development of an Advertising Program

Presentation transcript:

Advertising Campaigns Promoting Product and Services

What is an Advertising Campaign? Advertising campaigns are a group of advertisements, commercials, and related promotional material and activities designed as part of a coordinated plan to meet specific goals.

Coordinated Promotion Specific course of action Combine marketing tools/promotion to reach target audience All promotion coordinated around a theme End purpose is to draw attention and create awareness, build enthusiasm, and drive demand Marketing tools or media draw from promotional mix- include social media, text messaging, and e-mail campaigns

Components of Integrated Ad Campaign Determine theme Identify the target audience Determine objectives Establish the budget Develop the message Select the media Evaluate the campaign

Role of Advertising Agencies Work with their client (business) to develop the advertising campaign Staffed with artists, copywriters, media planners, and art directors Select appropriate media and place ads for the business Works within client budget Account Executive for the ad agency works with the client (business)

Considerations When Creating Ad Campaigns Develop strong relationship with the Account Executive of ad agency Tailor ad campaigns for specific countries and/or ethnicities Understand your customer/ target market Organize campaign Ideas that spread WIN! http://www.youtube.com/watch?v=xBIVlM435Zg

Project Students may work with a partner or individually. Students select from the list of high profile ad campaigns below and research the campaign. Prepare a PPT presentation which highlights the history of the campaign, the ad agency who launched the campaign/advertising, the campaign theme, and how other promotional elements in addition to advertising were integrated into the campaign. FDA - The Real Cost Always – Like A Girl Coke- Live on the Coke Side of Life Budweiser – Best Buds Pepsi- The Pepsi Generation Dove – Real Beauty Nike- Just Do It McDonalds- Choose Love National Dairy Association- Got Milk? Capital One- What’s In Your Wallet? GEICO-Hump Day