Objective Increase demand for existing customers Persuade targeted audience to change brands Develop customer loyalty

Internet Low cost, interactive capabilities, Easy to use Radio Local acceptance, low cost, high demographic selectivity Direct Flexibility, no ad competition, allows personalization

Social Media Stepping outside the box Sharing my Expertise Never stop growing my network Twitter Giveaways Leverage Linked-In

Social Networking Save money Blogging Pay Per click –Google.com –Bidvertiser.com Video Advertising –YouTube –Facebook

Execution style Persuasive Fantasy media –Generation X will be pulled in –Using a media appropriate approach.

Target market Generation X  Latch key kids  individualistic  Desire a chance to learn

Budget Objective and task Method 1.Accomplish with promotion 2.Task needed to achieve objectives 3.Cost of performing tasks Push Pull

Promoting Vender at fairs In Parades Sidewalk sales Help launch new product Build customer relationship Build business Discount cards (BOGO) Up to 50% off a book Sample Pastries Free Giveaway Imprint company name on pens, paper, calanders etc

Sales person to represent Update biographies and photo ads Be familiar with reporters Attend industry networking events Chamber of Commerce Local Charities Sponsor Local Sport Teams Leverage Existing Customers

Public Relations Local Charities Sponsor local sport teams Leverage existing customers

Personal selling Hire person to help out Freelancer Intern Independen t contractor

· Generating inquiries · Opening doors · Building traffic (for your store, Web site, trade show, etc.) · Generating awareness (for new product introductions, etc.) · Fund raising · Selling products (mail order) Direct Marketing

Direct Mail USPS direct mail Self- mailers Mailings (letters, Brochure, and response cards) Mail items and other types of gifts campaigns Fax campaigns

Internet Marketing Promoting sales More targeted Flexible More responsive Affordable

Post card mailing Response cards Early bird discount Trial offer for book club

Direct-Response Advertising Radio Flyers Newspapers –They hear, read abut product –Call toll-free number to place order

Public Policy Problem Identification Policy Formulation Policy Adoption Policy Implementation Policy Evaluation