Children Workshop Team 10 Hector Tettey Rishøj Nartey Denisa Sindarova Camilla Norqvist Hansen (cn-design.dk) Armin Cavdar (armincavdar.com)

N.A.B.C. N = Needs  Target group (children of preschool and school age)  We used observation technique

Blueprint

N = Needs What are customers needs in the area of children workshops?  More attractive themes  Activities for older children (not only for children between 0 and 5 years)  More information about the workshop (promotion)  Modern interactive features  Information on website (on-line reservation)  Make expositions lower (at eye level of children)

A = Approach Theme: Historical adventure into Danish cultrure, where you can use all of your senses, inside of the children museum  Touch  Sight  Smell  Taste  Interactive features (computer, tablet….)

A = Approach  Development objectives and solutions  1. How could be the value of the workshop be increased in order to attract more customers?  2. How could be the workshop structured in order to attract wider spectrum of the target group?

B = Benefits and costs  Advantages for guests  Educative  Motivation  Socializing and team working  Creativity  Free time for parents  Series of the workshops, which can be build one on each other

B = Benefits and costs  Advantages for Museum  Possible increase of income  Guests will spend more time in museum = willingness to spend more money  Possible cooperation with kinder garden and primary schools = source of stable income  Costs  Now 30 DKK per 3 hours workshop per child  But with our solution we can afford to increase the price

C = Competiting Approaches  Competitive advantage  Offer services, which can afford each budget  Workshops, where children are supervised by the employee of the museum  Raise more interest in Danish heritage by the free entrance  Not influenced by the season

C = Competiting Approaches  Our new competitive advantage would be to teach old stories in modern way.  (Buying behaviour is mainly influenced by children, who want to follow the nowadays trends.)

Soundbox

Video Chair

Flyers

Poster

Homepage

Events

Chrildren Workshop

Usability of Homepage  Easy and quick to use  Everybody can understand the navigation  Attractive to look at it  Memorable

Summary  when we seemed to National Museum had nothing particularly interesting workshop for the kids so we decided that we would place our workshop in the children museum.  in this way we get the kids so they do not come to each lose interest in the workshop.  customer involvement (reviews, on-line registration).

Thank you for your attention  Feel free to ask questions