Dealer Product Services eConnect Play OFFENSE eConnect The Big e

Dealer Product Services eConnect Play OFFENSE Elements of eConnect Solution eAppend eReminders (eSRL) eBlitz

Dealer Product Services eConnect Play OFFENSE eAppend

Dealer Product Services eConnect Play OFFENSE The Pre-Game Dealer Options – Design & Text –Return (From: ) address

Dealer Product Services eConnect Play OFFENSE The Playbook Extract Validate & Compare Invite Load

Dealer Product Services eConnect Play OFFENSE The First 2 Downs Extraction Validate & Compare –Database of 100 million current addresses Previous addresses are part of file –Process corrects for common spelling errors

Dealer Product Services eConnect Play OFFENSE The Third Down Invite – sent to matched customers –Allows them to opt-out of further communications

Dealer Product Services eConnect Play OFFENSE Invitation to become an eVIP of Arlington Toyota Dear Jane Doe: We’d like to thank you for being a valuable customer of Arlington Toyota. In order to serve you better, it’s important for us to keep you up-to-date with information about new products, customer service news, and periodic special promotions. We’re seeking your permission for the privilege to communicate with you via . If you do not wish for Arlington Toyota to contact you via please reply to this message with the word REMOVE in the subject line. Your name will not be added to the Arlington Toyota database. We look forward to keeping you informed of this important information. Thank you, The Service Team at Arlington Toyota

Dealer Product Services eConnect Play OFFENSE Fourth & Goal Load –Direct update to DMS available for ADP and R&R only –Other systems Can provide interface to perform upload List in dealer-specified file format

Dealer Product Services eConnect Play OFFENSE Going for the Extra Point Can be set-up to automatically recur –Monthly –Quarterly –Semi-annually –Annually Reverse eAppend –Adds additional information to records with limited data Name Address Telephone numbers

Dealer Product Services eConnect Play OFFENSE Post-game Review Adds additional customer touch-point –Most dealers capture addresses for 5% or less of their customers Dealer charged based on records loaded –$1.00 per appended and usable record Reduces marketing costs –$0.35 vs. $0.93/$0.96

Dealer Product Services eConnect Play OFFENSE eReminders

Dealer Product Services eConnect Play OFFENSE The Hall of Fame First introduced with CLM –For each enrolled dealer, every communi- cation was created separately –Not scalable BMW Service Connection Program –New, dynamic generation system –Template-based –Completely scalable

Dealer Product Services eConnect Play OFFENSE Rules of the Game is primary delivery option Undeliverable s –Converted to mailed communications –If address updated, customer will receive s again Unsubscribe / Do Not –Converted to mailed communications –Receives only mailed communications

Dealer Product Services eConnect Play OFFENSE Yellow Flag on the Field Spam filters –White-listed with major ISPs –Internal Monitoring –Subject Line Junk mail Privacy Concerns

Dealer Product Services eConnect Play OFFENSE Let’s take a look at the tape… eSRL Demo Site

Dealer Product Services eConnect Play OFFENSE The Scoreboard eSRL Reporting Site

Dealer Product Services eConnect Play OFFENSE Now available for the MARKETING

Dealer Product Services eConnect Play OFFENSE Features vs. Benefits Features Describes attributes of a product Benefits Makes the features more personal; how the feature will improve their life

Dealer Product Services eConnect Play OFFENSE Schutt 7800 Adult Air Varsity Commander Football Helmet

Dealer Product Services eConnect Play OFFENSE FeatureBenefit Smooth, spherical shellAids in deflecting impact; avoids concussions Large ventilation holesAllows air to circulate; keeping player cool and on the field longer Third chin strap snapBetter fit; allows players to concentrate on the game, not worry if their helmet will suddenly fly off

Dealer Product Services eConnect Play OFFENSE You Make the Call! $0.35 per Branded to dealership and OEM Personalized to consumer Looks like mailed communication Online reporting Service Appointment hyperlink Driving Directions hyperlink Bounce-back / Undeliverable policy Unsubscribe policy Personalized From: line White-listed with ISPs

Dealer Product Services eConnect Play OFFENSE eBlitz Online solution still in progress eBlitzes can still be done

Dealer Product Services eConnect Play OFFENSE Q & A

Dealer Product Services eConnect Play OFFENSE Hands in everyone! Ready……. BREAK! (15 minutes – don’t be late $$)