Apple vs Samsung Tablets Time Completion & Word Count Amaryllis Mavragani & Konstantinos Tsagarakis Business and Environmental Technology Lab Environmental.

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Presentation transcript:

Apple vs Samsung Tablets Time Completion & Word Count Amaryllis Mavragani & Konstantinos Tsagarakis Business and Environmental Technology Lab Environmental Engineering Department, Democritus University of Thrace

Mobile mode surveys  Easier  Faster  Less costly  Wider respondents sets

Web Survey Design  No agreed questionnaire layout  Combine effective features to obtain valid results

Aims  Create a questionnaire with effective features  User-friendly  Time completion rates & word count scorings  Differences in Apple & Samsung tablets

Tablets  iPad Air  iPad mini  Samsung Glx Tab 10.1  Samsung Glx Tab 7

Tablets  Similar features and prizes for similar sized tablets  All cases removed

Tablets

Questionnaire  16 questions  2 demographic (sex, age)  14 on Open Economy Institutional Quality & Sustainability  A total of 4 pages

Questionnaire  Two open-ended questions with a soft reminder  Same box-size  Radio button answers placed on the left  Hard reminder for the rest of the questions  Including DK option

Questionnaire  Age box smaller than the ones for definitions  Use of progress indicators (short survey)  No images, examples or definitions  Font size, color & placement consistent

Participants  Undergrads (Environmental Eng. Dept)  Ages between 21 & 26  52 were asked to participate  2 denied/5 breakoffs  A total of 45 valid responses

Participants  Survey conducted in our lab  Participants not allowed to communicate  Sensitive questions (e.g. political orientation)  Same invitation used to ensure anonymity

Descriptive Statistics

Results

Results

Results Samsung 7 achieves the best scores in both categories  Small size  Rectangular shape  Better grip

Conclusions Time Completion Ranks ① Samsung 7 ② iPad Air ③ Samsung 10 ④ iPad mini

Conclusions Word Count Ranks ① Samsung 7 ② iPad mini ③ Samsung 10 ④ iPad Air

Future Research  Page time completion  Same device with and without a case  Include videos (device performance)  Increase noise levels

Thank you