Focus Group Interviews – Pretest of on-line survey – Early focus group interviews revealed very different shipping needs – With international shipments, some have extensive experience – Many do not make use of maritime transportation Very different level of logistics knowledge – Some schedule shipments directly » Precise information about supply chain – Most make use of freight brokers » Little knowledge of supply chain – Moved to in-depth interviews with companies that have more extensive experience

Focus Group Interviews – majority indicated a high interest in shipping via waterway from the Green Bay area Port. – major concern was what would be the actual cost of this alternative – majority indicated that the issue of seasonality would NOT be a factor for their needs. – Some respondents indicated a preference for shipping out of the Green Bay area Port versus the ports they presently use. – stated a desire to support Wisconsin commerce even if at a somewhat higher cost.

Focus Group Interviews – Oversize cargo Transport by truck to Port of Houston – Green Bay > Port of Houston 1300 miles Capture in Port of Green Bay Cost savings $750,000 per shipment – Small Engine Manufacture Outbound shipments: completed equipment Inbound shipments: parts Current transport by truck to Port of Houston – Green Bay > Port of Houston 1300 miles Capture in Port of Green Bay

Thinking outside the circle… A web survey of companiesA web survey of companies

Substitution in supply chain – Glycerol (byproduct of biodiesel production Current transport by truck from production facility to Port of Houston – Rochester > Port of Houston 1164 miles Capture in Port of Green Bay – Rochester > Port of Green Bay 268 miles Reduction of approx. 900 miles (80 percent)

Substitution in supply chain – Oversize Cargo to / from Edmonton Current transport by truck to Port of Houston / Baltimore – Edmonton > Port of Houston 2300 miles – Edmonton > Port of Baltimore 2340 miles Capture in Port of Green Bay – Edmonton > Port of Green Bay 1500 miles – Reduction of approx. 800 miles (35 percent)