Chapter Four Global Market Research 4-1
Environmental Dimensions for Research Political RiskForms and levels of risk Physical Climate, topography, space, pop density,etc Sociocultural Social interaction, hierarchies, interdependence, etc Economic Income, employment, prices, development, etc Regulatory govt agencies and systems, laws, ordinances, etc.
4-10 Political Risk Factors Exhibit 4.2 Source: Steven J. Kobrin, “Political Risk: A Review and Reconsideration,” Journal of International Business Studies 10, no.1 (1979), p Reprinted by permission.
Basic Evaluation Procedure Four stage process & data sources country identification: clustering maps preliminary screening: Business Int’l indices indepth screening: DoC, commercial data final selection: prior data, judgement Special criteria Competitive attack, leading markets, Direct experience
Forecasting Methods Early Product Life Cycle (PLC) stages build-up, analogy, judgemental (jury, expert) Later PLC stages extrapolation, regression\ Forecasting market share competitors, domestic and import competition
Chapter Terms and Essay Terms Delphi method, leading markets, political risk, regression forecasts, country identification Essay Describe the process of country market selection, explaining the four stages of the screening process and the types of data relevant to each.
Business Etiquette in Japan Video How has the history of Japan shaped its high value on order and proper behavior? How are the core values of harmony and order in the social and natural world reflected in the following Japanese customs? Bowing behavior Seating patterns Arrangement of rooms and offices Business etiquette In what ways have the social patterns of traditional rice farming influenced the modern manufacturing processes of Japan?
Chapter Four Global Market Research 4-1