Chapter Five Measurement Concepts. Terms Reliability True Score Measurement Error.

Slides:



Advertisements
Similar presentations
Measurement Concepts Operational Definition: is the definition of a variable in terms of the actual procedures used by the researcher to measure and/or.
Advertisements

Ch 5: Measurement Concepts
Taking Stock Of Measurement. Basics Of Measurement Measurement: Assignment of number to objects or events according to specific rules. Conceptual variables:
MEASUREMENT CONCEPTS © 2012 The McGraw-Hill Companies, Inc.
VALIDITY AND RELIABILITY
Chapter 5 Measurement, Reliability and Validity.
4/25/2015 Marketing Research 1. 4/25/2015Marketing Research2 MEASUREMENT  An attempt to provide an objective estimate of a natural phenomenon ◦ e.g.
Part II Sigma Freud & Descriptive Statistics
Part II Sigma Freud & Descriptive Statistics
From Concepts to Variables Sociology 690 – Measurement.
What are Concepts and Variables? Book #2. DEVELOPING CONCEPTS EVENT OF INTEREST NOMINAL CONCEPT INDICATOR OPERATIONAL DEFINITION ELEMENTS EXAMPLE - 1.
5/15/2015Marketing Research1 MEASUREMENT  An attempt to provide an objective estimate of a natural phenomenon ◦ e.g. measuring height ◦ or weight.
Data and the Nature of Measurement
Lecture Overview: Measurement 1) Reliability of Measures 1) Reliability of Measures 2) Construct Validity 2) Construct Validity 3) Measurement scales 3)
Definition & Measurement “measurement is the beginning of science, … until you can measure something, your knowledge is meager and unsatisfactory” Lord.
Concept of Measurement
Measurement Concepts. CONSTRUCT VALIDITY OF MEASURES Indicators of Construct Validity Face validity Aggression questionnaire Not enough to really determine.
Nominal Level Measurement n numbers used as ways to identify or name categories n numbers do not indicate degrees of a variable but simple groupings of.
Lecture 7 Psyc 300A. Measurement Operational definitions should accurately reflect underlying variables and constructs When scores are influenced by other.
1 Measurement PROCESS AND PRODUCT. 2 MEASUREMENT The assignment of numerals to phenomena according to rules.
Measurement: Reliability and Validity For a measure to be useful, it must be both reliable and valid Reliable = consistent in producing the same results.
FOUNDATIONS OF NURSING RESEARCH Sixth Edition CHAPTER Copyright ©2012 by Pearson Education, Inc. All rights reserved. Foundations of Nursing Research,
Measurement and Data Quality
Business Research Method Measurement, Scaling, Reliability, Validity
Slide 9-1 © 1999 South-Western Publishing McDaniel Gates Contemporary Marketing Research, 4e Understanding Measurement Carl McDaniel, Jr. Roger Gates Slides.
MEASUREMENT OF VARIABLES: OPERATIONAL DEFINITION AND SCALES
Measurement in Exercise and Sport Psychology Research EPHE 348.
Instrumentation.
McGraw-Hill/Irwin Business Research Methods, 10eCopyright © 2008 by The McGraw-Hill Companies, Inc. All Rights Reserved. Chapter 11 Measurement.
Copyright © 2012 Wolters Kluwer Health | Lippincott Williams & Wilkins Chapter 14 Measurement and Data Quality.
Chapter Eight The Concept of Measurement and Attitude Scales
1 Psychology 2020 Measurement & Observing Behavior Unit 2.
What is a Measurement? Concept of measurement is intuitively simple  Measure something two concepts involved  The thing you are measuring  The measurement.
Variables & Measurement Lesson 4. What are data? n Information from measurement l datum = single observation n Variables l Dimensions that can take on.
Chapter Nine
Chapter 7 Measurement and Scaling Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.
METHOD in Personality Research. How do we gather data? 1. From whom??? 1. From whom??? A. Self A. Self B. Others B. Others Plus/Minus? Plus/Minus?
Research methods in clinical psychology: An introduction for students and practitioners Chris Barker, Nancy Pistrang, and Robert Elliott CHAPTER 4 Foundations.
Advanced Research Methods Unit 3 Reliability and Validity.
Learning Objective Chapter 9 The Concept of Measurement and Attitude Scales Copyright © 2000 South-Western College Publishing Co. CHAPTER nine The Concept.
Measurement and Questionnaire Design. Operationalizing From concepts to constructs to variables to measurable variables A measurable variable has been.
CHAPTER OVERVIEW The Measurement Process Levels of Measurement Reliability and Validity: Why They Are Very, Very Important A Conceptual Definition of Reliability.
Research Methodology and Methods of Social Inquiry Nov 8, 2011 Assessing Measurement Reliability & Validity.
Copyright © 2008 Wolters Kluwer Health | Lippincott Williams & Wilkins Chapter 17 Assessing Measurement Quality in Quantitative Studies.
Introducing Communication Research 2e © 2014 SAGE Publications Chapter Five Measurement: Research Using Numbers.
S519: Evaluation of Information Systems Social Statistics Inferential Statistics Chapter 16: reliability and validity.
MEASUREMENT: PART 1. Overview  Background  Scales of Measurement  Reliability  Validity (next time)
Discussion Overview: Measurement I) Reliability of Measures I) Reliability of Measures II) Construct Validity II) Construct Validity III) Measurement scales.
12-1 Chapter 12 Measurement Learning Objectives Understand... distinction between measuring objects, properties, and indicants of properties similarities.
Measurement Experiment - effect of IV on DV. Independent Variable (2 or more levels) MANIPULATED a) situational - features in the environment b) task.
Chapter 6 - Standardized Measurement and Assessment
Validity & Reliability. OBJECTIVES Define validity and reliability Understand the purpose for needing valid and reliable measures Know the most utilized.
Measurement Chapter 6. Measuring Variables Measurement Classifying units of analysis by categories to represent variable concepts.
Copyright © 2014 Wolters Kluwer Health | Lippincott Williams & Wilkins Chapter 11 Measurement and Data Quality.
S519: Evaluation of Information Systems Social Statistics Inferential Statistics Chapter 16: reliability and validity.
© 2009 Pearson Prentice Hall, Salkind. Chapter 5 Measurement, Reliability and Validity.
Data Collection Methods NURS 306, Nursing Research Lisa Broughton, MSN, RN, CCRN.
Measurement and Scaling Concepts
Chapter 2 Theoretical statement:
Ch. 5 Measurement Concepts.
Product Reliability Measuring
Measurement: Part 1.
Associated with quantitative studies
CHAPTER 5 MEASUREMENT CONCEPTS © 2007 The McGraw-Hill Companies, Inc.
Tests and Measurements: Reliability
Computing Reliability
Measurement Concepts and scale evaluation
Ch 5: Measurement Concepts
Reliability and validity
Presentation transcript:

Chapter Five Measurement Concepts

Terms Reliability True Score Measurement Error

How Can we assess Reliability Test-Retest Reliability Internal Consistency Reliability –Split half reliability –Cronbach’s alpha Inter-rater reliability

Reliability vs. Validity Reliability-consistency of the measure Validity-truth---does the study measure what it says it will measure…is it valid ****A measure can be reliable and not valid, but it canno be valid unless it is reliable.

Construct validity  the adequacy of the operational definitions of variables Criterion-Oriented Validity- examining the relationship between scores on a measure and some criterion.

Indicators of Validity Face validity  tells whether the measure appears to measure what it is suppose to.. Four types of Criterion-related research approaches

Types of Criterion-oriented research approaches Predictive Validity Concurrent Validity Convergent Validity Discriminant Validity

Predictor Validity- research measuring the extent to which the measure allows you to predict future behaviors. (SAT) Concurrent Validity-examines the relationship between the measure and a criterion at the same time. –research whether two or more groups of people differ on a measure in expected ways. Convergent validity  when a measure relates to other scores of the same or similar constructs in a meaningful and predicted way. –Shy Q scores and Fear of Negative Evaluation Scale Discriminant validity  the measure should discriminate between the construct being measured and other non-related constructs. –Shy Q and Zuckerman’s Sensation seeking Scale.

Variables & Measurement Scales Nominal scales  have no numerical or quantitative properties, they are naming scales, and their only property is identity. Ordinal scales  tell us about the relative order of magnitude, but they do not give us info about the differences b/t categories or ranks. Interval scale  the measurement conveys info about the order and the distance b/t the values Ratio scales  have all the properties of the previous scales and a true zero point that indicates the absence of the variable being measured