© 2008 Borrell Associates Inc. Upcoming Reports for 2008/2009 September 4, 2008 TVB Annual Forecasting Conference Gordon Borrell, CEO, Borrell Associates.

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Presentation transcript:

© 2008 Borrell Associates Inc. Upcoming Reports for 2008/2009 September 4, 2008 TVB Annual Forecasting Conference Gordon Borrell, CEO, Borrell Associates Inc.

© 2008 Borrell Associates Inc. Local vs. National Online Advertising Source: Borrell Associates Inc., as of Q data

© 2008 Borrell Associates Inc. Local Interactive Spending through 2013

© 2008 Borrell Associates Inc. Local Video Dominates by 2013 Source: Borrell Associates 2008 $14.1 $ x - 43%

© 2008 Borrell Associates Inc. Local TV Interactive Revenues through %

© 2008 Borrell Associates Inc TV Interactive Revenue By Market Size Source: Borrell Associates Inc. n=613

© 2008 Borrell Associates Inc. Fourth Annual Benchmarking Report Benchmarking Local TV Interactive Advertising Revenues Expenses # of salespeople $ from video streaming $ from banners $ from “up-selling” $ from mobile adv. ? ? ? January 2009

© 2008 Borrell Associates Inc. Interactive Advertising How-To Report Benchmarking Top performers Video streaming Mobile advertising advertising Banner advertising Branded vs. separate sites ? ? ? November 2008 How to Increase Interactive Advertising NOW

© 2008 Borrell Associates Inc. New Local Brands Are Emerging

© 2008 Borrell Associates Inc. CAGR High for TV Sites Revenue ($ billions)*CAGR** Website Type Local Online$1.7$2.1$2.7$4.8$5.7$8.7$ % Local Newspapers % Local TV % Local RadioN/A %

© 2008 Borrell Associates Inc. Web Site Valuation Multiples Average Website Valuation by Type Newspaper Local Television Local Radio Pure- Play Estimated Values (000s)$25,463$4,167$5,646$9, Rev. Multiple Cash Flow Multiple

© 2008 Borrell Associates Inc. Thank You! Gordon Borrell