How we can help you get better campaign results Jonathan Purchase: Engaging Networks 2012 Community Conference

Why it’s important to personalise your campaigns More actions taken More engaged supporters (fewer unsubscribes / lapsed supporters) More engaged campaign targets Greater chance of achieving your campaign goals Tells a better campaign story

What we’ll cover Re-direct and filter Reference data Direct s to politicians Issue posting Different campaign targets Flexibility of the software

Re-direct and filter You can automatically present your supporters with a template message that includes content relevant to their profile or the profile of the campaign target You can even send supporters to a totally different action Customised messages lead to campaign effectiveness

Types of re-direct and filter Form field Contact validation Contact data Question (supporter)

Example: Barnardo’s Starting point

Select all the template messages in ‘message content’ Go to ‘redirect and filter’ and set up the different types required, specifying the message and the criteria If you are setting more than one redirect and filter, you’ll need to set a priority order Standard message… …

Select all the template messages in ‘message content’ Go to ‘redirect and filter’ and set up the different types required, specifying the message and the criteria If you are setting more than one redirect and filter, you’ll need to set a priority order If they support the cause already…

Select all the template messages in ‘message content’ Go to ‘redirect and filter’ and set up the different types required, specifying the message and the criteria If you are setting more than one redirect and filter, you’ll need to set a priority order Geographic location…to a different action

Application: key points If you are redirecting to a different message… Select all the template messages in ‘message content’ Go to ‘redirect and filter’, select the type you want to use for the relevant redirect (for example ‘form field’) Set the criteria (for example Country = Scotland) Insert the message content ‘tag’ into the ‘redirect location’ box…then save the page.

Application: key points If you are redirecting to a different action… Set up both the main action and the action that you want to redirect some supporters to Go to ‘redirect and filter’, select the type you want to use for the relevant redirect (for example ‘contact validation’) Set the criteria (for example tick box by side of MPs’ names) Select the action from the drop down list to redirect to If the action you are redirecting to has the message on the second page, select start page = 2. It will then go straight there Why might you use this option?

Other points to remember Select all the template messages in ‘message If you are setting more than one redirect and filter, you’ll need to set a priority order (1,2,3…) If your starting action is in DEMO mode all actions linked by ‘redirect and filter’ will be in DEMO mode too. When you go back to view ‘message content’ in the software that has a redirect and filter associated with it, you will see this icon:

Reference data The messages in your actions can include statistics or issues that are just relevant to that area Localising messages can lead to greater campaign effectiveness and greater engagement for your supporters

Example: Mencap

Application: key points Source the data Download the relevant ‘data set’ from ‘libraries’ > ‘reference data’ and add your reference data to the file Upload the data into your account Insert the data using the insert tool in ‘message content’

Can be time consuming but invaluable

The Political Exchange – tool Did you know that you can send s directly to your campaign targets? Use this as another way to engage your campaign targets Think about timing

The Political Exchange – pledge form You can set up a branded ‘pledge form’ to send to your campaign targets, through the same tool. You can publish any comments on your site and list those who are ‘for’ or ‘against’ the campaign Use can also use the ‘redirect and filter tool’ to automatically display a thank you message (via the campaign action) that your supporters will be able to send to them, if they’ve signed the pledge It’s a great way to connect your supporters with the campaign targets

Different databases Westminster MPs Member of Scottish Parliament Welsh Assembly Members Northern Ireland MLAs Local Newspapers (including Welsh language papers) Local councilors – county Local councilors – district, borough, unitary Local council leaders Primary Care Trust Chief Execs MEPs – UK and European German MPs Coming soon… Police Commissioners, Health and Wellbeing Boards, Clinical Commissioning Groups… And of course, your own data, single contacts, groups or webforms

Questions? ?