WORDPRESS YOUR NEW FAVORITE CMS

About Us Haden Interactive builds, optimizes, and manages WordPress websites for large and small organizations on four continents. M Haden Interactive Address: 1337 E. Ash, Fayetteville, AR Phone:

Our Team John Doe 06 Many of us are here at WordCamp and we want to meet you.

Service List SEO/SEM includes a lot of different activities, including on-page optimization of content and code, strategy based on analytics, and off- page actions like link-building, guest posting, and integrating social media and advertising. Search Engine Optimization Web design Web content WordPress websites SEO analysis and strategy Website optimization Blogging Link building Social media management marketing PPC 04

Easy Economical Flexible Widely supported Why WordPress? 10 Two thirds of the websites built with a CMS now use WordPress.

The Myth of WordPress The myth of WordPress is that everyone can have just the website they want with no tech skill. It’s not quite true. 15

Send all blog posts to one page with Settings. Send categories of posts to different pages Use widgets and plugins to add content from on and off site Dynamic content and static content posts Blogs feeds Social Mediaplugins 11 You can have static pages at WordPress, but much of the content is pulled dynamically into a page. Dynamic page widgets

Installation

Change your theme – your content stays!

Change your theme for an established site 09

Get to know the terminology WordPress.com vs WordPress.org Posts and Pages Themes and Templates Widgets and Plugins

Post and Page New posts every day; pages stay

Add a Post

Theme and template Blog page template

Widgets and Plugins

We’re better at finding what we want. We modify our queries fast. We’re all about the long tail search; few people use one-word searches. We use more social media – we find things and share them. We have online hangouts, like Pinterest or YouTube. People Use the Internet Differently 08 We’re not surfing any more.

New Search Style Lots of different keywords Few one-word searches Lots more social sharing

Long Tail Search People are more likely to use longer searches, and the results are likely to be quite different from one-word searches. For your business, it’s not all about getting a #1 ranking for your #1 keyword.

Don’t obsess over rankings – have the best company and the best website you can and watch the competition. Don’t act like a machine. If your methods can be done by machine, they’re not working, or won’t work in the future. Don’t put all your eggs in one basket. Not because there’s anything wrong with the basket. What Does This Mean for SEO? If you’re following advice from 2005 (other than having a great website), you’re doing it wrong. 18

Integrate social media and SEO. Don’t forget Google+. Use data to plan your social media strategy. Social Media and SEO 14 Social signals are now used by search engines to decide what they show searchers

Links are still an essential part of the search engine algorithms, and social media can influence links. Social Media and Linkbuilding 16

Ongoing SEO efforts gain results. Average year over year growth for unmanaged websites: -0.17% Average year over year growth for managed websites: +51.6% SEO Ecosystem SEO isn’t something you do once. 19 Media Analysis Links Update Content

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