Importance of Social Media for Start-Ups  Relatively cheap form of advertising  Great way to engage with existing and potential customers  Gain insight.

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Presentation transcript:

Importance of Social Media for Start-Ups  Relatively cheap form of advertising  Great way to engage with existing and potential customers  Gain insight into customer's opinions and suggestions for the service  No. of Facebook likes have plateaued since September, need for a boost for January.

Analysis of Nudiefoods use of Social Media to date: Posting about topical events: 1. National Potato Day, 2. National Strawberry Week Customer Engagement: Competitions such as Pumpkin Carving competitions and 'Like & Share' competitions

Situational Analysis: Strengths:  Local Business  Fresh Produce  Customer Service Weaknesses:  Lack of Capital for expansion  Small workforce  Expensive Inputs Opportunities:  Lifestyle Trends  Partnering with local businesses. Threats:  Supermarket chains with loyal customers.

Objectives of the new Campaign: Increase customer sales within a segment: Work with Anatomic Fitness, the local gym in Castleknock to target people looking to get healthy in the New Year.  A free gym pass with every fruit basket purchased  Anatomic Fitness members get 15% off NudieFoods purchases. Encourage Trial  Entice new customers & retain existing customers  By partnering with local businesses to encourage trials of our service.

Objectives of the new Campaign: Facilitate Purchase& Create Loyalty.  Use social media to direct customers to the website.  Create an online brand community; encourage engagement. Improve Brand Image  Nudiefoods will be seen to promote a healthy lifestyle.  A successful local start up, people will be supportive of the local business.

Action & Engagement Strategy: Collaborating with Anatomic Fitness Collaborate with the local gym in order to promote the combination of healthy eating and getting fitter. Discounts/Free Trials Video Blogs The 4 participants of Operation Transformation will Video Blog their progress. Video Blog: Get the support of the local community this way, word of mouth. Operation Transformation Spearhead Castleknock's efforts for 'Operation Transformation'. New Years Resolutioners - attract them through promotion of healthy eating.

Action & Engagement Strategy: #NudiesTreats  Blog posts about healthy eating, recipes and other tips for a healthy lifestyle.  Participants tweet a picture of their best dish using NudieFoods produce. Galvanise The Local Community  Boosting local morale and encouraging support of local start ups.  Successfully create an online brand community of locals interested in OT.

Measuring the effectiveness of the Campaign. Google Analytics External tool linked to website. Analyse diversion of traffic towards site. Customer Profile Online performance Was there a spike in interactions on Social Media platforms? Increase in customers since the new Social Media campaign.

Why choose us?  As you can see, we have developed a comprehensive e-marketing campaign which, in line with the business strategy, will further boost the sales of the company leading into  The knowledge we have gained through our college education, especially from the Social Media Guru, Colin Cooney, has given us a competitive advantage over similar consultancy organisations.