CVB 2014 Review/Preview

CVB 2013 Highlights More Local Lodging Timely AirBnB Analysis Cost-Saving Travel Guide Smooth Change in Leadership Culinary Website: IthacaFork Another Year of Growth!

CVB 2014 Review/Preview Local Market Conditions Gross Revenue +5.5% ADR $144/night +3.8% RevPAR +2.4% Demand +1.6% Room Supply +3% Occupancy Rate -1.3%

CVB 2014 Review/Preview Local Market Conditions Gross Revenue +5.5% ADR $144/night +3.8% RevPAR +2.4% Demand +1.6% Room Supply +3% Occupancy Rate -1.3% Goal 1: Increase conference/group midweek room nights 7% Result: Not Achieved. Midweek occupancy rates decreased slightly, from 54.4% to 53.3% Goal 1: Increase conference/group midweek room nights 7% Result: Not Achieved. Midweek occupancy rates decreased slightly, from 54.4% to 53.3%

CVB 2014 Review/Preview 2013 Web Stats Total Visits 446, % Unique Visits 323, % Page Views 1.7 mill +40.3% Time On Site +3.2% Mobile Site Visits +112%

CVB 2014 Review/Preview 2013 Web Stats Total Visits 446, % Unique Visits 323, % Page Views 1.7 mill +40.3% Time On Site +3.2% Mobile Site Visits +112% Goal 3: Increase unique visits by 6%, mobile by 15% and time on site by 8% Result: Overachieved Goal 3: Increase unique visits by 6%, mobile by 15% and time on site by 8% Result: Overachieved

CVB 2014 Review/Preview 2013 Social Media Facebook Likes: 14, % Pinterest: 1,464 pins, 280 followers, referrals YouTube: Fall Campaign 31,636 views Twitter: Not Pursued

CVB 2014 Review/Preview 2013 Social Media Facebook Likes: 14, % Pinterest: 1,464 pins, 280 followers, referrals YouTube: Fall Campaign 31,636 views Twitter: Not Pursued Goal 4: 18,000 “likes” on Facebook, 5,000 Twitter followers and a foothold on new social media platform Result: Partially Achieved Goal 4: 18,000 “likes” on Facebook, 5,000 Twitter followers and a foothold on new social media platform Result: Partially Achieved

CVB 2014 Review/Preview 2013 Visitor Services E. Shore Dr.: 8,890 visitors -11% Downtown: 4,948 visitors -4% Total: 13,838 visitors -9% Info Desks in a Smartphone Age

CVB 2014 Review/Preview 2013 Visitor Services E. Shore Dr.: 8,890 visitors -11% Downtown: 4,948 visitors, -4% Total: 13,838 visitors -9% Info Desks in a Smartphone Age Goal 5: Increase visitor center traffic by 8% Result: Not Achieved Goal 5: Increase visitor center traffic by 8% Result: Not Achieved

CVB 2014 Review/Preview 2013 Goals & Grades Goal 1: Increase conference/group midweek room nights Goal 2: Increase sales leads contacted by Group Sales Goal 3: Increase traffic to VisitIthaca.com Goal 4: Expand social media presence Goal 5: Increase Visitor Center traffic Goal 6: Three “top-10” listings and host a major media tour 2013 Goals & Grades Goal 1: Increase conference/group midweek room nights Goal 2: Increase sales leads contacted by Group Sales Goal 3: Increase traffic to VisitIthaca.com Goal 4: Expand social media presence Goal 5: Increase Visitor Center traffic Goal 6: Three “top-10” listings and host a major media tour

CVB 2014 Review/Preview Goal 1: Increase conference/group midweek room nights Goal 2: Increase sales leads contacted by Group Sales Goal 3: Increase traffic to VisitIthaca.com Goal 4: Expand social media presence Goal 5: Increase Visitor Center traffic Goal 6: Three “top-10” listings and host a major media tour Goal 1: Increase conference/group midweek room nights Goal 2: Increase sales leads contacted by Group Sales Goal 3: Increase traffic to VisitIthaca.com Goal 4: Expand social media presence Goal 5: Increase Visitor Center traffic Goal 6: Three “top-10” listings and host a major media tour

2013 CVB Spending Breakdown CVB 2014 Review/Preview

2014 CVB Spending Plan CVB 2014 Review/Preview

2014 CVB Spending Plan CVB 2014 Review/Preview

2014 CVB Spending Plan CVB 2014 Review/Preview

2014 CVB Spending Plan CVB 2014 Review/Preview

CVB 2014 Review/Preview Questions & Comments