The Russian Presidential Academy of National Economy and Public Administration The Institute of Sectoral Management Moscow 2015 Sharamko Kristina 3 d year Management and Marketing

 The essence of merchandising  The main rules and principles of merchandising  The key tools of merchandising

Merchandising - a set of measures in the marketing process, aimed at the promotion and sale of products in the store Customer

to improveto strengthen to promote to create to increase to influence to form The main objectives of merchandising

Goods should be placed face front to the buyer Price tags should be truthful, aesthetic, fit the goods and have easy-to-read information If the buyer wishes to take the goods in hands there should not be any unnecessary barriers Goods that shelf life is running out should be placed closer to the buyer

4 Principles

The principle of effective store of goods Rules: -the rule of the best possible range of goods -the rule of trading stock -the rule of presence

The principle of effective location or position of goods

Display units

The principle of effective positioning sticker dispenser wobbler banner signage poster special tag dummy

The design of the store

Lighting

Sound appearance

The range of goods

1 Goods packaging and displaying

Visual advertising

Videos on different screens and monitors

Shop planning

Advertising and other promotional materials

Successful merchandising Rules Principles Tools

The Russian Presidential Academy of National Economy and Public Administration The Institute of Sectoral Management Moscow 2015 Sharamko Kristina 3 d year Management and Marketing