Global and APAC trends

Online and analytics  The online channel is the only medium with accurate measures  Advertisers are asking for accountability – ROI  We can and should be accountable for digital executions: First by setting the right expectations to the clients Then by beating the expectations with good buys, good creatives and the right analysis This Road Show is about: Accountability Measuring, Monitoring, Analyzing and Justifying it all, in order to help shift offline budgets to the online world. To make you look good in front of your advertisers!!

Advertising Budget I II Eyeblaster figures – popular formats and placements III Broadband and Video Agenda

Online Spend – Global (billions) Source: PricewaterhouseCoopers (PwC), June 2007 AdvertisingEyeblasterVideo

Global - Market share by continents Source: PricewaterhouseCoopers (PwC), June 2007 AdvertisingEyeblasterVideo

Online Spend – APAC (billions) Source: Advertising Expenditure Forecasts – October 2007 – ZenithOptimedia APAC includes: Australia, China, HK, India, Indonesia, Japan, Malaysia, NZ, Philippines, Singapore, S. Korea, Taiwan, Thailand, Vietnam AdvertisingEyeblasterVideo

Share of Ad Spend by Medium – APAC 2006 AdvertisingEyeblasterVideo Source: Advertising Expenditure Forecasts – October 2007 – ZenithOptimedia APAC includes: Australia, China, HK, India, Indonesia, Japan, Malaysia, NZ, Philippines, Singapore, S. Korea, Taiwan, Thailand, Vietnam

Share of Ad Spend by Medium – Hong Kong Source: Advertising Expenditure Forecasts – October 2007 – ZenithOptimedia AdvertisingEyeblasterVideo

Online Spend – Hong Kong (millions – USD) Source: Advertising Expenditure Forecasts – October 2007 – ZenithOptimedia AdvertisingEyeblasterVideo

Online Spend – Indonesia (Rupiah billion) Source: Advertising Expenditure Forecasts – October 2007 – ZenithOptimedia AdvertisingEyeblasterVideo

Popular rich media formats - APAC Source: Eyeblaster APAC data – 2006 ‘Eyeblaster’ APAC includes: Australia, China, HK, India, Japan, S. Korea, NZ, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam. AdvertisingEyeblasterVideo

Popular rich media formats - Europe Source: Eyeblaster Europe data – 2006 AdvertisingEyeblasterVideo

Rich media drives Conversion FormatConversion Standard Banner0.70% Rich Media1.08% Expandable Banner1.60% Polite Banner0.87% Compared to standard banners, expandable banners more than doubles conversion rate Note: This is a case study based on one advertiser, 25 campaigns, 340MM impressions AdvertisingEyeblasterVideo

The huge impact of Rich Media 98% percent of conversion paths were rich media based RM: 82% SB: 18% RM: 98% SB: 2% 74% of total impressions were RM impressions 82% percent of conversions were rich media based Rich Media’s halo effect: SB conversions happen due to the rich media path Conversion Note: This is a case study based on one advertiser, 25 campaigns, 340MM impressions AdvertisingEyeblasterVideo

Ad examples from APAC Source: Eyeblaster APAC data – 2006 ‘Eyeblaster’ APAC includes: Australia, China, HK, India, Japan, S. Korea, NZ, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam. AdvertisingEyeblasterVideo Homepage Takeover Half Banner in MSN IM Expandable with Mini Game Homepage Takeover

Benchmark per rich media format APAC 2006 AdvertisingEyeblasterVideo

Campaign structure Europe ,999, ,841, ,534, >250,000, Our Top Publishers Averages per Campaign Max Per Campaign Creatives Sections Sections per Pub Formats Impressions AdvertisingEyeblasterVideo

Expandable ads are the best format for “site- in-ad” Two main challenges with expandable ads:  Getting the user to expand Generous hotspot rules (compare to the US) Expansion rate in 2006: Q1: 39% – Q4: 42%  Getting the users to stay Big challenge! Expansion duration in 2006: ranged from 31 sec (Q1) to 52 sec (Q2) AdvertisingEyeblasterVideo

Banner size – APAC x250 5%0.39% 728x90 12%0.20% IR CTR Size Web Page Page Fold AdvertisingEyeblasterVideo

Banner size – Europe x250 19%36% 0.57% 728x90 23%35% 0.40% 120x600 25%35% 0.37% 160 x600 4%15% 0.25% IR User Expansion CTRSize Web Page Page Fold AdvertisingEyeblasterVideo

Broadband penetration in APAC Source: PricewaterhouseCoopers (PwC), June 2007 Lower broadband penetration is the main reason for lower video usage AdvertisingEyeblasterVideo

Top verticals by video usage - APAC Source: Eyeblaster APAC Data 2006 Most vertical are experimenting with videos AdvertisingEyeblasterVideo

Video Utilization in top verticals Source: Eyeblaster APAC Data 2006: Video impressions/ Rich Media impression Video impressions/ RM impressions AdvertisingEyeblasterVideo

 Online budgets are growing, users are online and the connection speed is increasing  Online advertising is the place to be!  Several trends: formats and location on page  Video is an easy way to differentiate oneself in most verticals  Next step: how to use this information to run a better campaign? What did we see? AdvertisingEyeblasterVideo

Thank you