Marketing Research Event 2007 Guidelines and Procedures

Marketing Research Events b Business Services Marketing Research Event or Financial Services Marketing Research Event b General Marketing Research Event b Hospitality and Recreation Marketing Research Event b Retail marketing Research Event

Business and Financial Services Includes: b Fee or contract services b Consumer services b Financial services

General Marketing Research Event Marketing and management functions not mentioned in the other four categories

Hospitality and Recreation Marketing b Primarily productive or enjoyable use of leisure time b Lodging services b Convention services b Food and beverage b Entertainment, sports, hobbies, cultural activities

Retail Marketing Includes: b Department stores b Variety stores b Floral stores b Office products stores b Toy stores b Shoe stores b Jewelry stores

Topic Definitions b Proposed Green Marketing campaign b Customer profile b Description of the community b Psychographics

Topic for the Year 2007 The development of a Green Marketing campaign to improve the organization’s practices.

Objectives b Conduct market research b Analyze its operations to identify one to three ways in which the organization can improve its environmental impact. b Prepare and present findings and proposed campaign to business owner/manager

Participants must: b Select actual business b Design customer profile b Conduct research b Prepare customer profile b Prepare Green Marketing campaign b Role-play: Design of study Findings and conclusions Green Marketing campaign

Event Involves: b Research b Writing b Role-playing b Team based

Competencies Developed b Communications b Analytical skills b Production b Teamwork b Priorities/time management b Identification of competitive conditions b Critical thinking/problem solving

Participants should: b Read all guidelines thoroughly b Read the event handbook b Set up and work closely with an advisory committee b Set and meet deadlines b Carefully examine rating sheets

Information needed b Guidelines for events ~ page 75 of DECA Guide ~ page 75 of DECA Guide b DECA Manuals b Dress Code for ICDC b Statement of Assurances b Advisory committee b Research guidelines

Earn a trip to the International Career Development Conference! b Win at the provincial level b Compete against other winners at the international level b Enjoy Atlanta, Georgia! b Meet new friends from all over the US, Mexico, Korea, Dubai and Germany

Will YOU be there? Answer: It’s Up To YOU!