Retaining and Recruiting Members In Difficult Times.

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Presentation transcript:

Retaining and Recruiting Members In Difficult Times

KNOW YOUR MEMBERSHIP Demographics Tracking Member Involvement Identify Key Reasons for Joining Satisfaction Surveys 2

MEMBERSHIP VALUE/BENEFITS Advocacy Professional Development Networking Awards/Scholarships Discounts on products/services Other 3

MARKETING THE VALUE OF ASSOCIATION MEMBERSHIP Newsletters Print Newsletters Social Networking Sites Press Releases Paid Advertising Events Interviews 4

RETENTION EFFORTS Engage new members during first three years Provide meaningful (but simple) ways for involvement Recognize members for accomplishments or awards Allow for continuous input opportunities Repeated follow-up with expiring members 5

ATTRACTION EFFORTS Develop contact lists of non-members Survey Ex-Members Create joint memberships or Partnerships Develop Targeted Marketing Initiatives Incentivize Current Members to Recruit 6

RESOURCES NEEDED Association Management Membership Software Website Online Membership Membership Committee Survey Tools Funding 7

MEMBERSHIP LIFE CYCLE Membership Retention Create Value Market Value Membership Attraction Conference Benefits & Services 8

CONCLUSION For further info contact: MICHAEL J. BORGES (518) , ext. 101 OR VISIT Enjoy Boston and ALA Mid-Winter! 9