©2003 South-Western Thomson Learning Chapter 6 Strategic Planning in Sports Sport Management: Responsibility for Performance Daniel D. Covell, Peter W. Hess, Julie Siciliano, Sharianne Walker

©2003 South-Western Thomson Learning Strategic Planning Strategic planning is the process of monitoring and analyzing key changes in the environment and developing strategies to increase the organization’s effectiveness in response to changes.

©2003 South-Western Thomson Learning Strategic Planning A Change in Approach to Strategic Planning –Top Down to Organization-wide Involvement Importance of Strategic Planning in Sport Organizations

©2003 South-Western Thomson Learning Professional League Sports Size and Scope Regulation Financial Implications Issues

©2003 South-Western Thomson Learning The Strategic Planning Process Step 1 Establishing the Organization’s Direction –The mission statement –Specific Goals

©2003 South-Western Thomson Learning The Strategic Planning Process Step 2 Analyzing the Situation: Comparing the Organization to Its Environment –The Two Environments (General and Task) –The Organization’s Competencies –SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats)

©2003 South-Western Thomson Learning The Strategic Planning Process Step 3 Developing Strategy –Developing Strategic Alternatives Corporate-level strategy –Merger and acquisition/Retrenchment Business-level strategy –Differentiation/Cost Leader/Focus Functional-level strategy –Key Functional Areas, e.g., marketing, finance, operations

©2003 South-Western Thomson Learning The Strategic Planning Process Steps 4 and 5 Implementing Strategy and Strategic Control –Implementing Strategy –Strategic Control The Strategy Scorecard –Financial –Customers –Operations –Human Resources