Search Engine Rank Placement (SERP) Search Engine Optimization (SEO) Search Engine Marketing (SEM) Search Engines & Webmaster Tools Automated Submissions.

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Presentation transcript:

Search Engine Rank Placement (SERP) Search Engine Optimization (SEO) Search Engine Marketing (SEM) Search Engines & Webmaster Tools Automated Submissions & Metadata Creation Content Management System to fit your needs Website & Hosting Lead Capture ( forms using MailChimp ) Follow up and follow through ( html & templates )

Search Engine Optimization (SEO) Page Titles Metadata (Keywords, Phrases and Description) Body copy (text) Image Alt tags, title, description and file name Be repetitive: use same keywords in all of the above Check data monthly and make adjustments Update content frequently

Search Engine Marketing (SEM) Organic Search ( SEO ) Referral Traffic ( direct links ) Social Networks ( use them all > reciprocal links ) Blogs & Forums ( must be within context > reciprocal links ) Direct Traffic ( print advertising, business cards, ) Campaign Traffic ( Online Ads and AdWords )

Google Analyitics & Webmaster Tools Website Verification (Google, Bing & Yahoo) Sitemap Submission XML Sitemaps Keywords Top Content 301 Redirects 404 Errors Review & Correct

Content Management System Usability ( customized to meet your needs ) Performance (c ompression, servers & files, load balancing ) Extensibility ( Modules ) Custom content types ( Forms & Fields ) Edit and update existing content using RTE When you shouldn't use an RTE ( Views ) Automation ( SEO, backups, s, RSS, sitemap, image manipulation, meta data generation) Secure ( process [dev, alpha, beta, rc1], system, mollom )

Website & Hosting Coud Sites Cloud Files Cloud Servers Load Balancers (webmail, storage, MS exchange) IP Reputation Reliability, Reachability & Responsibility

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