YPN Summer Success Series SEO Pay for Play. SEO? 0 What is it? 0 What effects it? 0 How do I get it? 0 How do I know I have it?

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Presentation transcript:

YPN Summer Success Series SEO Pay for Play

SEO? 0 What is it? 0 What effects it? 0 How do I get it? 0 How do I know I have it?

What is SEO? 0 SEO is Search Engine Optimization 0 Quite simply it means getting found on the internet. 0 More precisely, it means getting found by the right people for the right reason. 0 1,873,910,000,000

What Effects SEO? 0 Content 0 More is better. 0 Better is more. 0 Unique is best. 0 Currency 0 Recent content is more valuable. 0 The other currency - Pay per click. 0 Traditional advertising and promotion

How do I Optimize? 0 “Canned” –vs- Custom 0 Updates 0 Blogs 0 Links 0 Business cards, signs, flyers, post cards 0 Pay per click, pay for likes, pay for followers 0 Adwords 0 FB promotion 0 Twiends

How do I know when I have It? 0 Website analytics 0 Google analytics 0 Go Daddy Search Engine Visibility 0 Ask 0 Assess your business

Other Media 0 LinkedIn 0 Yelp 0 Angies List 0 Klout 0 Kred 0 SociaBios – through NAR