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3 GodZillas Break into Thailand Bombing in the central of cluster province Continue expanding very fast Location on ring road or by pass High capital to continue investment Build Image High retail technology Too many capacity of sale area very efficiency in logistic management

Aj-Kulachatr Chatrakul Na Ayudhaya 4 Above the sea : Formal Components These components are publicity and oriented to structural Under the sea : Informal Components These components are hidden and oriented to unformatted

Aj-Kulachatr Chatrakul Na Ayudhaya 5 Retailing Management Introduction to the World of Retailing Strategy and Managing By Aj - Kulachatr Chatrakul Na Ayudhaya Marketing Department Business Administration Faculty Payap University Chaingmai

Aj-Kulachatr Chatrakul Na Ayudhaya 6 Retailing Management ; MK361 ; ( pre MK 109 ) Ch 1 Retailing Ch 2 Retailing Management Ch 3 Store Location Ch 4 Building, Layout, Equipment and Facilities Ch 5 Product Management Ch 6 Inventory Management Ch 7 Product Pricing Ch 8 Advertising & PR Ch 9 Merchandising & Sale Pro. Ch 10 Salesmanship Ch 11 IT for Retailing Business Ch 12 Retailing in the Modern World Case Study The Overview

Aj-Kulachatr Chatrakul Na Ayudhaya 7 Retailing Management Retailing : includes all the activities involved in selling goods or services directly to final consumers for their personal, non-business use. (Kotler Philip, Marketing Management Analysis, Planning, Implementing and Control. 1997, P-728) Retailing Management : the procedure of Planning, Organizing, Staffing, Directing and Controlling in retail business to approach the objectives firm.

Aj-Kulachatr Chatrakul Na Ayudhaya 8 “World of Retailing Business”

Aj-Kulachatr Chatrakul Na Ayudhaya 9 Function of Retailer Purchasing Selling Storing Risk Cross Docking and Labeling Credit and Financing Servicing the Customer Merchandising Communicating Information

Aj-Kulachatr Chatrakul Na Ayudhaya 10 Type of Retailer By Volume : Big, Medium or Small Size By Product line –General Store, Single Line Store, Specialty Store, Department Store, Supermarket, Convenience Store By form of ownership –Independent Store, Chain Store, Franchising, Consumer Cooperatives. By Type of Business –Mail and Telephone order, Automatic vending, Door-to-door Selling, Catalog selling, Internet marketing or E- Commerce.

Aj-Kulachatr Chatrakul Na Ayudhaya 11 Type of Retailer (by product line) General or Variety Store : miscellaneous and variety of merchandising, and low price with house hold use. Managing by the entrepreneur and the most number of retailing business types in the world. Single-line-Store : merchandising in the same of product line like woman- dressing line, Children style.

Aj-Kulachatr Chatrakul Na Ayudhaya 12 Type of Retailer Specialty StoreSpecialty Store : Concentrates on a limit number of complementary merchandise categories and provides a high level of service such as consumer electronics, appliances, sport goods, cards, jewelry …etc –Act 1. List the name of Specialty store that you well known.

Aj-Kulachatr Chatrakul Na Ayudhaya 13 Type of Retailer Department Store : are retailers that carry a broad variety and deep assortment, offer considerable customer services, and are organized into separate department for displaying merchandise.

Aj-Kulachatr Chatrakul Na Ayudhaya 14 Type of Retailer Supermarket : Self-service food store offering groceries,meat and produce with limited sales of nonfood items, such as health and beauty aids and general merchandise with promotional one day a week or advertise sale items in local papers. Some supermarket use “Every Day Low Price”(EDLP)policy Typically, everyday price in these supermarkets are lower than regular prices in promotional supermarkets

Aj-Kulachatr Chatrakul Na Ayudhaya 15 Type of Retailer Convenience Stores : provide a limited variety and assortment of merchandise at a convenient location in a sqr.ft. store with speedy checkout. They are the modern version of the neighborhood mom-and-pop grocery store.

Aj-Kulachatr Chatrakul Na Ayudhaya 16 Type of Retailer Discount Stores : A full line discount store is a retailer that offers a board variety of merchandise, limited service, and low prices. They offer national brands, but these brands are typically less fasion-oriented than brands in department stores.

Aj-Kulachatr Chatrakul Na Ayudhaya 17 Type of Retailer Super Center or Super Stores : are in 150, ,000 sqr.ft. stores those are the fastest growing retail category. The Suppercenters are full-line discount stores sell groceries at low prices to build store traffic. Offering broad assortment of grocery and general merchandise under one roof, provide a one stop shopping experience.

Aj-Kulachatr Chatrakul Na Ayudhaya 18 Type of Retailer Warehouse Club : is a retailer that offers a limited assortment of food and general merchandise with little service at low prices to ultimate consumers and small business. Stores are large to 100,000 sqr.ft. And located in low-rent districts. They have simple interiors and concrete floors. Aisles are wide so forklifts can pick up pallets of merchandise and arrange them on the selling floor. Pay with cash and carry by themselves.

Aj-Kulachatr Chatrakul Na Ayudhaya 19 Type of Retailer Hypermarkets : is a very large retail store offering low prices. It combines a discount store and superstore food retailer in one warehouse like building. Hypermarkets can be up to 300,000 sqr.ft. - Larger than 6 football field- and stock over 50,000 different items. Low operating margins, low prices and the size of the general merchandise assortment. Such as Carrefour, Tesco, Auchan, Casino, Makro