Information Literacy International Logo Contest UNESCO - IFAP United Nations Educational, Scientific and Cultural Organization Information for All Programme.

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Presentation transcript:

Information Literacy International Logo Contest UNESCO - IFAP United Nations Educational, Scientific and Cultural Organization Information for All Programme IFLA - INFOLIT International Federation of Library Associations and Institutions Information Literacy Section

Objective The aim of creating this Logo is to make communication easier between those who carry out information literacy projects, their communities, and society in general. The Logo will be available free of charge and promoted as an international symbol of information literacy.

Global Statistics Participants139 Countries36 Proposals198 Judges11 Evaluations made2,178 Discarded1,274

Judges AFRICA / GhanaHelena R. Asamoah-Hassan EASTERN EUROPE / RussiaEugene Altovsky FAR EAST / China Du Weichun LATIN AMERICA / MexicoGuadalupe Vega-Díaz MIDDLE EAST/ LebanonHilda T. Nassar NORTH AMERICA / USAMark Szarko OCEANIA / Australia Judith Peacock SOUTH EAST ASIA / ThailandLapapan Choovong WESTERN EUROPE / UKSheila Webber LOGO COMMITEE Jesús Lau & Linda Goff

Web-based evaluation All logos were grouped in a website, allowing judges to evaluate them at their own pace.

Evaluation system A website was created from scratch with access only to judges All logos were displayed along with the PDF file sent by author Judges were able to discard logos at first sight, saving them time Judges could not see any author information while evaluating Judges were able to watch their personal top ten Evaluation process could be resumed at any time Comments were submitted anonymously

Aspects to evaluate Concept – Concept relation (to InfoLit) – Positive association (shows InfoLit positively) – Easy identification (quickly and easily recognized) Design – Abstraction level (communicate the appropiate understanding level of the intended audience) – One color (logo as efective in black and white as in color) – Flow (white space should flow rather than be trapped – Reduction (logo can be reduced to a small diameter and still be readable)

Contest Winner AUTHOR Luy Pérez, Edgar Ciudad Habana, CUBA

Contest Winner COMMENTS “Very nice" "This elaborated 'i' looks better in black-and-white. It is simple and can connotes a learned person. The ICT element is lacking." “Actually I like this better in black and white. It grew on me when i thought of the dot being the "i" for information" "The logo is nice, attractive, InfoLit related, simple, plain and easy to reproduce/print."

Contest Winner

Logo Website Part of infolitglobal.info re-design Downloadable version in different formats Logo toolkit available for usage reference It will contain examples of promotional materials

Help promote it! Information Literacy has now a logo but it needs your help Use it Share it Demand it