Examiner.com 2007 Marketing Update Washington D.C.

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Presentation transcript:

examiner.com 2007 Marketing Update Washington D.C.

examiner.com SPRING and FALL Advertising CAMPAIGN for The Washington Examiner We are buying the following: –Broadcast TV –Cable TV –Outdoor –Radio –In Paper –Online –B2B

examiner.com Broadcast and Cable Television The Washington Examiner is focused on reaching our targets by placing our two new TV ads in specific TV Channels Two New TV Commercials Elevator :30 Dinner Date :30 Flight Dates CNN Golf Network Sports Net Discovery Health Animal Planet Bravo CNBC E! ESPN Food Network FX Comedy Central TNT USA Fox News Cable Networks Broadcast Networks WUSA NBC4 ABC CBS WJLA

examiner.com Outdoor Washington D.C. –96 Transit Shelters –25 Metro Subway Dioramas Benefits of Outdoor Display –Delivers high circulation figures due to its curbside positioning along main roads –Penetrates areas where other out-of-home coverage is limited or unavailable DC Bus Shelters Smart Is the New Black. One a Day Keeps the 'UHH‘ Away Look at the Big Brain on You. Makes Your Two Cents Worth More Like $1.50. My, Your Brain Cleans Up Nicely. Breakfast of Geniuses.

examiner.com In-Paper Six new headline ads that we will be running 2X per week as fillers or scheduled –Breakfast of Geniuses. –Brainosterone. –Brains of Steel. –Make Your Two Cents Worth More Like $1.50. –Schmooze Smarter. –Make Knowledge More Common.

examiner.com B to B Newspaper Advertising Source & Circulation Source: Half-Page, 4-Color ROP Ads “Connections” Retailer Advertising Guide & National Advertising Guide: Full-Page, 4-Color ROP Ads, Full-Page Premium Profile Full Page, 4-C ad Premium Profile 1/2 Page, 4-C ad

examiner.com Examiner Online Print Support Four-Page Wrap

examiner.com Partnerships, Contests and Branding Opportunities June –December 2007 June 8 th – 10 th –Celebrate Fairfax June 11 th – July 13 th –Name this Bridge Contest (Mandarin Hotel) July 5 th – 8 th –AT&T National Golf Tournament (Tiger Woods PGA) July 28 th – Aug 5 th –Legg Mason Tennis Classic Back Packs 4 Kids –NBC4, Mix 107, 105.9, CVS Sept 15 th –Arts on Foot Festival Sept 15 th – 16 th –VA Wine Festival Oct 10 th /25th – 26 th –Marine Corps Health and Fitness Expo Oct 28 th –Marine Corps Marathon 10k

examiner.com Partnerships in the Market