Advertising Your Spiritual Community to the World Unity Identity Project ATT Connect Call January 10, 2013

Happy New Year from your support staff! Debbie Allen Branding Coordinator John Lombardo Media Specialist Kristen Preud’homme Vice President Communications

Let’s Begin with Prayer “Let us, at the beginning of a new year, throw the doors of our hearts and homes open to the new.” -Myrtle Fillmore, How to Let God Help You

Agenda Welcome and Prayer Update from Unity Worldwide Ministries Updates on Web Service Bureau Updates Print Service Bureau Advertising Information Next Steps

Updates from Your Home Office In November of 2012 we launched our HiTech Capital Campaign to allow us to replace and update our IT equipment, replace exterior doors and repair our parking lot. We sincerely appreciate your support. For more information on this campaign or to contribute go to

News You Need to Know Register at:

Web Vendor OneEach Technologies We now have: 64 ministries participating 44 live and 20 ministries in the process of completing their new sites Visit:

Update from MiPrintShop.com MiPrintShop.com has gone completely to an online service bureau. As of January 1, 2013 MiPrintShop.com released their building and equipment and are serving you through strictly the internet. We’ll be hearing from Dave later covering Every Door Direct Marking (EDDM)

Why advertise?

Who do you want to reach? Congregation A: Inner circle, board of trustees, staff, LUTs, and large donors Congregation B: Regular attendees, youth and family leaders, greeters/ushers, committed participants/givers Congregation C: Occasional attendees, guest of family and friends and visitors seeking a new spiritual community Congregation D: Public, those not yet aware or participating in your community. Future attendees.

How do you reach them? Internal audiences: (A, B and C Congregation) Newsletters (print and digital) Mailings Flyers Sunday Service Projection Sunday Bulletins Bulletin Board Within Your Ministry

How do you reach them? External Audience: (C and D Congregations) Newspaper Ads Radio Spots Internet (Website, Facebook, Twitter, etc.) Community Involvement Regional Involvement Word of mouth

How much to invest? There are some inexpensive options: Word of mouth A and B connecting with C and D - congregants talking to friends and family (Free and one of the best methods) Website (A-D) Cost already incurred be sure to use this channel and keep it up-to-date. If updating your website please listen to our call on May 10, 2012 at unity.org/testgroup.unity.org/testgroup Bulletin Boards (D) Flyers in local public locations.

How much to invest? Local Newspapers, Magazines, Publications (D) often have commentary columns for ministers or public event calendars available for free  Julie’s testimonials article in Contact: magazine-december-2011-january-february magazine-december-2011-january-february  Newspaper ad downloadable from our website go to: or directly to the print ads at:

News Ads Examples Unity of the Rockies in Colorado Springs

News Ads Examples Unity of the Palm Beaches Unity Spiritual Center in Asbury, NJ

Where Do We Advertise? Public radio/radio PSA announcements (D) (free downloads) Facebook, Twitter and Other Social Media are available for minimal investment (A-D) Please see our Oct Call on Text Messaging (A-D) Donna Summer’s Article on Texting

Where do we advertise? (A-C) if possible include links to YouTube, today people would rather watch a short video rather than read a post Ogun Holder and Jessica’s articles in Contact article Part 1: article Part 1: Contact Spring issue article Part 2: article Part 2: Contact Fall issue article Part 3: article Part 3: Contact Winter issue 2012 Sign up for Contact at Upcoming call April 11, 2013 on Newsletters E-newsletter template now available on unity.org/testgroup pageavailable unity.org/testgroup

Where do we advertise? Billboards (D) Signage (D) July 12, 2012 ATT Call on page

Where do we advertise? TV Ads (A-D) link on our web page, 30 sec ad ia-print-and-broadcast-resources ia-print-and-broadcast-resources Community Events (D) Ed Kosak – Unity of Charleston

Community Events

Direct Mail Campaign (D) Dave Wysmann Direct Mail Every Door Direct Mail (EDDM), Dave Wyssmann

When/how often? Christmas Easter Fall Faith in Action Well-known guest speakers Major change in the ministry

What is already available? Toolkit: Press Release Radio, Print, and TV ads from PowerPoint templates for Sunday projection and presentations, flyers, bookmarks, pamphlets and post cards (MiPrintShop) OneEach branded website Articles, Contact e-zine and video library all available from

Track results Creating a strategic plan Look over strategic plan frequently Track results

Check out to see what is available for your ministrywww.UnityWorldwideMinistries.org Next call is February 14, at 3 p.m. CT. We will be talking about branding your bookstore. March we will be welcoming a new group. Be sure to send information from your new members to your branding team to Next Steps

Close in Prayer