Business Communication Foundations Chapter 1 Business Communication Foundations Student slides Business Communication Krizan, Merrier, Logan, & Williams

Learning Objective 1 Why is business communication important to individuals and organizations? Student slides Business Communication Krizan, Merrier, Logan, & Williams

Business Communication is Important to Enhance your self-esteem Become an effective employee Advance in your career Positively affect an organization’s success Student slides Business Communication Krizan, Merrier, Logan, & Williams

Learning Objective 2 List and explain the goals of business communication. Student slides Business Communication Krizan, Merrier, Logan, & Williams

Goals of Business Communication Receiver understanding – message interpreted as sender meant it to be Receiver response – receiver responds to the message Favorable relationship – people involved relate to each other positively, personally, and professionally Organizational goodwill – the receiver has confidence in the organization and is willing to continue the business relationship Student slides Business Communication Krizan, Merrier, Logan, & Williams

Learning Objective 3 Describe the patterns of business communication. Student slides Business Communication Krizan, Merrier, Logan, & Williams

Patterns of Business Communication Internal or external Formal or informal Work related or personal Student slides Business Communication Krizan, Merrier, Logan, & Williams

More Patterns of Business Communication Vertical (upward or downward) or horizontal Network Serial Grapevine Student slides Business Communication Krizan, Merrier, Logan, & Williams

Learning Objective 4 Explain the communication process. Student slides Business Communication Krizan, Merrier, Logan, & Williams

Communication Process The communication environment includes the sender, the message, the receiver, feedback, and communication barriers. Student slides Business Communication Krizan, Merrier, Logan, & Williams

Learning Objective 5 Identify communication barriers and describe ways to remove them. Student slides Business Communication Krizan, Merrier, Logan, & Williams

Communication Barriers Poor word choice Incorrect grammar, sentence structure, punctuation, and spelling Wrong message type Poor message appearance Student slides Business Communication Krizan, Merrier, Logan, & Williams

More Communication Barriers Poor appearance of the sender Distracting environmental factors Receiver’s capability Ineffective listening skills Student slides Business Communication Krizan, Merrier, Logan, & Williams

Remove Communication Barriers To remove communication barriers, analyze the receiver and use the you-viewpoint in your messages. Student slides Business Communication Krizan, Merrier, Logan, & Williams