danone.communities mission Support and / or finance social businesses that fit with Danone mission : bring health through food to as many people as possible. 3 Bn < 3 $
Key health/nutrition concerns Micro Nutrition Issues - Iron (49% among children) - Vitamin B2 - Calcium - Vitamin C - Vitamin A - Iodine and zinc likely Source: Grameen/local NGOs Macro Nutrition Issues - 87% of protein source is vegetal (lentils and beans), deficiency in essential amino-acids likely - Overall energy deficiency, particularly among young children (between 24% and 40% gap vs RDA) - Protein deficiency Health Concerns - Stunting (41% of young children) - Diarrhoea - Polluted water (arsenic, bacteria) - Stunting (41% of young children) - Diarrhoea - Polluted water (arsenic, bacteria)
Grameen Danone Food as a first pilot for Social Business
Key building blocks Health through food Proximity / local business models Environment-friendly Financially sustainable Danone competencies Partners, local entrepreneurs and NGOs Innovation (with potential for roll-out) A dedicated financial tool
Water Baby Food FCPR investment Focused on innovation 1001 Fontaines Cambodia La Laiterie du Berger, Sénégal Immersion & incubation Pilot Roll-out Dairy Africa GDFL Bangladesh
2008 : danone.communities gets to plural Sell healthy drinking water at very low cost to people in rural villages in Cambodia Sell dairy products made with local fresh milk instead of imported powder to help Peul herders
danone.communities fund Social Business Investment Vehicle Social Business Enterprise Ex. Grameen-Danone « Social » return on capital + Economic return on capital (2-3%)
10 % 90 % Social Businesses (FCPR) Monetary The SICAV (Mutual fund) Low/safe return (including 50% AFD guarantee), liquid Open to all (institutions, shareholders, employees, consumers,…)
danone.communities Board of Directors
A network of communities DANONE employees (included retired ones!) NGOs (GRAMEEN, GAIN, GRET, CARE, 1001 Fontaines) Students, subscribers from the General Public and soon consumers
… that you can meet online!
Why does DANONE do this ? Part of Danone genes, economic and social project and our mission No classical business model found to reach Bottom Of the Pyramid (BOP) in emerging countries or to address some social issues in developed countries Learn new markets, new consumers, new ways of doing business, freedom to innovate beyond our limits A new network, co-building solutions with stake- holders, including NGOs A huge impact on motivation of Danone people