Breadcrumbs. Ever Feel a Little Lost? Just looking for a sign?

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Presentation transcript:

Breadcrumbs

Ever Feel a Little Lost? Just looking for a sign?

Verizon Navigator

End result:

Crumb code needed ‘minor’ tweaking

Consultant!

Each XML crumb file traps: ► ► pages visited as xml nodes ► ► IP ► ► page timestamp ► ► does not collect off site pages ► ► does not collect browser navigation

Data analysis ► Pick a page to analyze  For example – paths taken to get to the “databases by subject” page ► Put data into magic box ► Out comes user paths that end on the selected page

1 million user paths ► N = 39,050 Dat a

# of clicks to the databases by subject page

Anticipated Paths

Top 3 paths

3 “Less than ideal” paths – 6.7 %

Advantages of the XML path data ► Much greater N number ► Real time usability testing ► Flexible ► No observer effect

Usability data replaced? ► Tracking sessions that leave the site ► Seeing user response (frustration)

Future directions ► Implement predictive track analysis ► Implement timestamp analysis

Dynamic XML crumb code ► Create a breadcrumb for navigating Web pages with server-side XML  dcrumb.htm dcrumb.htm dcrumb.htm

Breadcrumbs ► Putting users on the right path… ► Or ► Can our users show us where the path should be?