Tender for recruitment and public notice advertising Briefing session for newspapers Wednesday 7 June

Programme Background – Colm Shannon, Deputy Director of Communications Procurement Strategy – Roy Bell, Deputy Director, Central Procurement Service Questions

Background Advertising Review Changing market Value for money Added value

Proposed arrangements One tender – two packages –Recruitment –Public Notices Value – estimated at £3m The contracted media supplier will treat all government advertising as one account, with discounts maximised and delivered uniformly across all departments

Proposed arrangements (continued) Government questions the historical practice of charging Recruitment and Public Notice rates at a premium Placement will be handled by a mixture of the DRD Graphics Unit and an advertising agency Government will not pay additional costs for transmission of copy

Proposed arrangements (continued) Agency remuneration will be handled separately by government Government will benefit from all discounts and rebates. There should be no other volume related rebates or discounts paid to any agency Tenderers should provide their absolute net scc

Proposed arrangements (continued) Over the life of this framework other parts of the public sector may wish to be part of the contract We retain the right to advertise in other publications or media Quarterly management reports

Price evaluation Price evaluation will be based on rates for individual Daily titles Daily titles that wish to come together as a consortium will be considered We cannot accept bids from a combination of Daily and Weekly or a combination of Daily and Sunday titles

Price evaluation However under added value additional readership delivered by a weekly title can be considered but at no extra charge The same will apply to a Daily/Sunday combination

Procurement strategy Roy Bell

Procurement strategy Overall objective Development of a procurement strategy Evaluation model Audience delivery framework Proposed timetable

Objective: Undertake an open and transparent procurement process which minimises the costs of “recruitment and public notice advertisements” against set criteria, and equality requirements while promoting value added services.

Procurement strategy Develop output based performance specifications Two stage evaluation model Stage one – track record/price/ added value Stage two - audience delivery framework

Key outputs Minimise costs Promote value added services Meet equality requirements

Evaluation model - stage one CriterionRecruitmentPublic Notices Track recordN/A Costs Added value 100% % Weightings per criterion

Track record (Recruitment only) (1 January to 30th April Total single column centimetres) Total advertisement space: Recruitment Professional, technical & administration The tender with the highest total advertising space set period = max weighting score

Price performance Single column centimetre rate Audited circulation figures (ABC) = cost per 1,000 (Lowest cost = maximum weighted score)

Examples: - Proposals to increase readership Editorial support Positioning Web access Colour premium offers Access to other forms of media Related promotions Special supplements Value added services

Summary stage one evaluation Category: Recruitment = Track record + price performance + added value = 100% (Tenderers will be ranked in score order for this category)

Summary stage one evaluation Category: Public notice = Price performance + added value = 100% (Tenderers will be ranked in score order for this category)

Stage two - audience delivery framework Based on Target Group Index (TGINI) 2006 Criteria - % reach Adults Catholics Protestants Adults ABC1 Adults C2DE Greater Belfast Rest of NI

Timetable EU open procedure Proposed timetable: Tenders issued early July 2006 Tender return September 2006 Evaluation and contract award September/October 2006

Please any questions regarding the tender to: Please note that answers to any submitted questions will be issued to all tenderers This presentation and other documentation relating to the Review of Government Advertising is available online at:

Any questions?