E-Banking EBUS 400 Javier Valenzuela, Lyrae Perry, Adan Raya, Rania Sarraf, Scott Pochurek
E-Banking Banking web sites reviewed: Bank of America Bank of America Wells Fargo Wells Fargo Washington Mutual Washington Mutual
Look and Feel Bank of America: Invokes feelings of family and caring. Too much advertising Wells Fargo: Very direct and to the point, appeals to time maximization
Look and Feel Washington Mutual: inviting and friendly, but also simple and effective:
Online Privacy Various Options Languages 24 hour service
Brick & Mortar Cash Face to Face communication Sense of security
Marketing Product placement Promotes all products in one place Planning kit: new to banking, bring your banking online, switching banks ( Washington Mutual only )
Customer Service Customer Service or “contact us” link Toll free phone numbers Secure links FAQs
Legal, Ethical & Regulatory Issues US Banking system regulated by a complex set of federal and state laws Many developments have affected the entire banking industry No broad and consistent domestic and international regulation for e-commerce and e-banking
Ethics & Profit E-banking is primarily B2C focused B2B E-banking is not being pursued by banks Ethical behavior is lacking in the B2B sector more than in the B2C
E-Banking ConclusionQuestions