Flash Survey Design Studio 1 Flash Interactive Surveying - the future of online market research

Flash Survey Design Studio

What they look like The things you can do with flash The benefits of using flash FAQ’s about Flash When to think about using it Flash Surveying - a very quick briefing

Flash Survey Design Studio Introduction Jon Puleston – President of GMI Interactive Founding director of Media-Intelligence (purchased by GMI) 15 year expience as a market researcher working in media research – planning, commissioning and analysing research

Flash Survey Design Studio Survey creator v1 30 Pre-design question templates Fast creation tool Managed distribution 1 week 1 hour Mass produce custom branded flash surveys Started to explore the boundaries of using flash as a survey tool Simulated shopping More customised Question apporaches Specialist Ad evaluation techniques But took about a week to develop Media technology company Research technology company We started out hand building flash surveys about 5 years ago They proved popular

Flash Survey Design Studio Today? Working with V3 of our flash authoring application “Survey Design Studio” Built a host of specialist online survey applications using flash In 2006 purchased by GMI Who are now heavily Investing in the development our technology current developing v4 of our application A dedicated support team in to code up flash surveys and create custom questions for survey Work for research companies around the world developing flash surveys

Flash Survey Design Studio Some examples of our surveys

Flash Survey Design Studio Some examples of the creative things you can do with flash

Flash Survey Design Studio Custom modules & tools

Flash Survey Design Studio Clicktesting Clicktesting is a powerful technique to measure what respondents look at when viewing a page of stimulus material Ideal for evaluating advertising creative, editorial layouts and product design Media Intelligence have pioneered this technique and developed some unique online reporting tool to allow clients to view the results from click test studies

Flash Survey Design Studio Adding face = 37% more first clicks Example Poster Ad 1 Ad 2

Flash Survey Design Studio Dial testing – broadcast evaluation Dial testing Flash is the ideal platform for evaluating broadcast media Media intelligence have developed a range of dial testing techniques to allow respondents to give second by second feedback on broadcast material This technique can be used to test ads and even whole television programmes Dial testing – reporting module

Flash Survey Design Studio

15 Benefits of flash: Consumer Perspective

Flash Survey Design Studio Tested head to head our flash surveys versus itentical HTML equivialants

Flash Survey Design Studio Enjoyed doing this survey Over 90% of respondents said they enjoyed doing our flash survey

Flash Survey Design Studio Examples of the type of things respondents say It was quick and easy, no clicking to next page all the time Well designed and liked how there was no wait or falter between one question to the next It was easy to read and complete Not repetitive, pages loaded very quickly I really enjoyed doing this survey It was fun! The design was great and easy to use. Very easy to go back to previous question. The survey had a finished appearance. Very well designed I particularly liked the slider question. Less boring that most of the survey I am asked to do Appealing to the eye, not simply lists of boring questions. Quick and funky! made me feel happy filling it in!

Flash Survey Design Studio Why?

Flash Survey Design Studio Would participate in more surveys like this (definitely agree) More than double the number of respodents they would definitely like to participate in more surveys like this (Flash v HTML)

Flash Survey Design Studio 21 Benefits of flash: Researchers perspective

Flash Survey Design Studio Improving engagement = better feedback Average number of words Flash can help to double the word count

Flash Survey Design Studio Improving engagement = better quality data What happens when respondents get borred answering quesitons in a survey? In space of 10 minutes 15% of respondent have changed their opinion!

Flash Survey Design Studio Improving engagement = better quality data Neutral responses

Flash Survey Design Studio Stanard Matrix v Custom quesitons By making a question more enjoyable to answer more attention is given to the answer

Flash Survey Design Studio Common questions How compatible is flash – 98% - pre-installed on all computers since the launch of Windows Are flash surveys only viable for broadband users? –NO –Basic files under 100kb file if need be –Queue streaming of all content & commonly used to engage dial-up respondents Are there any language barriers? –NO –Local fonts can be embedded –Translation module Does it cost more than conventional surveys? –Yes/No –Basic coding cost competitive with HMTL –Can pay for itself with the improved volume/quality of responses –More custom questionnaires do cost more depends on what you want to do but relative to sample costs still a fractional cost How do I create a flash survey? –Using our technology – available under licence –Using a service burea

Flash Survey Design Studio 27 What type of projects is flash good for?

Flash Survey Design Studio Running panels Case study: HarperCollins –Task Pool of 3,000 readers sourced via websites and promotions Costly to recruit €10+ Use to evaluate marketing and promotional material and make judgements for new book launches –Solution Set up custom branded survey interface Research department create own survey using our design studio application We aid in developing more custom survey content –Results Publish 20 surveys a year Over 50% of panelist still active after 3 years Panelist look foreward to doing surveys in the same way as they look foreward to doing crossword Panel grown now organic – people ask to joint

Flash Survey Design Studio Maximising responses Case study 1: Reuters –Task Survey amongst City traders €100 per panelist recruitment costs –Solution Engageing Flash survey Intelligent use of autonexting and routing –Results 88% completion rate Case study 2: Sun –Task Survey amongst C2DE Sun readers Low participation rates and low interest in doing online surveys –Solution Engageing Flash survey Autonexting Well advertised prize –Results 92% completion rate

Flash Survey Design Studio Project you are looking to emotionally engage your respondents Case study: Lovemarker surveys –Task Asking respondents to think about brands as people Long complex, potentially very boring survey –Solution Flash animation to explain the tasks Custom flash quesiton to engage them in the tasks

Flash Survey Design Studio Company customer satisfaction surveys Case study: The Times –Task Gaining feedback on Times new website Recruitment via the website –Solution Simple Custom branded survey

Flash Survey Design Studio When you need to visualise something Commonly asked to build simple search and select task – where we time how long it takes to find a product and record selection Layout designed to look like a shopping environment Can be easily integrated directly into our surveys We offer full photoshopping and shelf mock-up facilities

Flash Survey Design Studio Summary Flash is a powerful tool for conducting online research Consumers love it It can deliver better quality data Offers you a range of new techniques for conducting online s