Section B – Tasks 1 - 6. Task 1 - In general terms describe the purpose of market research. What is market research? What is the purpose of market research?

Slides:

Advertisements

Similar presentations

On Target Group Coaching

Advertisements

What Is A Business Plan? A business plan is a written description of your business's future. That's all there is to it -a document that describes what.

Marketing Research Ch. 28 ME. Marketing Information Systems Section 28.1.

ROLE AND IMPORTANCE OF MARKET RESEARCH  Process of collecting and analyzing data for a good/service in a market  Analyzing consumer reaction to eg.

Marketing Research.

Name the five marketing strategies that make up the marketing mix.

Marketing Research – Collecting Data

MANAGEMENT OF MARKETING

Year 11 Unit 2 – Controlled assessment (25%)

3.2.1 The role of Market Research and Methods Used:

Understanding Customer Needs

Marketing – Chapter 28 What is Market Research?

™ Market Research 17.1 © 2004 Ewing Marion Kauffman Foundation.

 Research involves-  Collecting and collating information  Analysing and reporting the findings  Research helps identify  Factors that affect consumer.

SEM II : Marketing Research

Marketing Research.

Level 1 Business Studies AS90837 Demonstrate an understanding of internal factors of a small business.

BP – Market Research Lim Sei cK. Introduction The entrepreneur has come up with what he/she believes is a good business idea. BUT, how does the.

Marketing Exam. Results All except 1did much better than last test Special well done for improvement to Nick – 33% improvement Top mark 88% (Well done.

Chapter 28 Review Management∙ Minot High School. Basics of Research Types of Data Collected Research Methods Primary Research Secondary Research Miscellaneous.

CISB 334 E-Business BUSINESS PLAN. What is Business Plan ?  A document that provides a framework for testing the business from conception through early.

Marketing Objectives Increase sales revenue Increase / maintain market share Improve image of company Target a new segment of the market.

1.1.2 Market research - syllabus

MARKETING. What is marketing ? Matching a product With its target markets ______________________ I want....

 The goal of a market analysis is to determine the attractiveness of a market and to understand its evolving opportunities and threats as they related.

Fashion MARKETING TID1131. Market Research Understanding Secondary & Primary research Understanding Quantitative & Qualitative research.

3.2.1 U NDERSTANDING MARKETS AND CUSTOMERS – M ARKET RESEARCH AQA Business 3 D ECISION MAKING TO IMPROVE MARKETING PERFORMANCE How would you try to discover.

BTEC Creative Media Production UNIT: 3 TASK 2. Learning Intentions To understand how to apply research methods and techniques To know what research methods.

Level 1 Business Studies AS90837 Demonstrate an understanding of internal factors of a small business.

Market Research Market Research – What is it? Gathering information on (for example)… …finding new markets …evaluating public opinion …gaining insight.

Marketing Principles - Understanding Consumer Needs - Keeping Ahead of Competition - Communicating Effectively with Consumers - Utilising New Technology.

Marketing Plan.

Learning Objectives At the end of this lesson, students should be able to understand: The difference between primary and secondary market research How.

1 Market Research 1. Purpose of market research Market research is carried out to: Help firms make marketing decisions Reduce risk Data may be gathered.

4.05A NOTES. E MPLOY MARKETING - INFORMATION TO DEVELOP A MARKETING PLAN. Conduct market analysis (market size, area, potential, etc.) (MP:009)

Task 7 Marketing Plan. By the end of this presentation you should have:  Understood what is meant by a marketing plan  Read and understood your secondary.

Edexcel GCSE Business Studies © Pearson Education 2009 Chapter 2 Key terms Reveal the key term by clicking the forward arrow on your keyboard. Customer.

Section 28.1 Marketing Information Chapter 28 marketing research Section 28.2 Issues in Marketing Research.

BTEC Media Lv3 Assignment title: Anti smoking campaign Student name: Coleg Gwent BGLZ Campus 2012/14.

RESEARCH METHODS Josh Harris. TYPES OF RESEARCH QUALITATIVE RESEARCH Qualitative Research is research which is used to express people’s opinions and.

‘Information is the competitive advantage that drives success…just so long as the information is appropriate and adequate and we know how to use that information!

The Role of market research To identify what the consumers’ needs are and then try to meet them. Firms carry out market research If businesses fail to.

1 Market research. 2 Market research is the process of gathering and interpreting data about customers and competitors within a firm’s target market.

THE RESEARCH PROCESS How do Sociologists study society? STUDYING SOCIETY TOPIC Glue the Learning Journey into your book.

Market research THE TIMES 100. Market research Market research is the process of gathering and interpreting data about customers and competitors within.

Types of Information P1 – Explain how organisations use information By.

A2 Unit 8 Business Planning – Lesson 4. Create a definition of market research? If you need help, use the following words Information Competitors Collecting.

Market research. Market research is the process of gathering and interpreting data about customers and competitors within an organisation’s target market.

How would this information be useful to a business?

Qualitative & Quantitative

Data Collection Techniques

Market Research.

Marketing Environment

Investigating business

Market Research Firms need market research to determine whether a product is likely to be successful before they launch it and also the potential current.

Introduction to Marketing Research

L.O. – What type of research is carried out by media institutions?

Market Research.

The Marketing Mix Promotion

5 Types of Advertising.

Marketing Plan: SnakPak

Stakeholders and Marketing

Market research.

Secondary research Secondary Research: The process of gathering secondary data, information that has already been gathered. KEY TERMS Companies will use.

L1 - Market Research introduction

“How to increase customers to the Zoo in 2014”

The Marketing Plan 9 June 214.

Your Company Name & Your Names Here

Market Research.

Secondary research Secondary Research: The process of gathering secondary data, information that has already been gathered. Companies will use ___________from.

Presentation transcript:

Section B – Tasks 1 - 6

Task 1 - In general terms describe the purpose of market research. What is market research? What is the purpose of market research? See reasons and explain from power point. Explain qualitative and quantitative research.

Task 2 - Describe (with examples) the difference between Primary and Secondary research. Explain what primary research is and explain all methods. Explain what secondary research is and explai all methods.

Task 3 - Produce a plan for how you are going to conduct your primary and secondary research. (What are you trying to find out / confirm). E.g Competition, features, target market information/characteristics, size of market, legislation ….. What are you trying to find out? Competition who is it? Target market information, size of market, legislation (laws affecting your business), price comparisons, product comparisons, place comparisons, promotions information like advertising costs. What primary research are you going to carry out? How many questionnaires? How are you going to ensure target market are reached? Explain the benefits of doing a pilot questionnaire. Explain that questionnaires will anonymous for ethical reasons. What secondary research are you going to carry out? Mintel – Market research, search for your industry/ competition/ company. News articles. Price comparisons with competitors. Consumer attitudes and trends. Environmental affects. Advertising costs.

Task 4 - Design / carry your primary research e.g. Questionnaire. (Make sure you ask people in your target market). Questionnaires – 20 people at least. Task 5 - Display your results using tables and graphs. Task 6 - Analyse your results. What do they tell you? What don’t they tell you?