PROMOTING YOUR EVENTS Learn best practices and helpful tips for advertising events on campus and information about how to properly use Xavier's brand and.

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Presentation transcript:

PROMOTING YOUR EVENTS Learn best practices and helpful tips for advertising events on campus and information about how to properly use Xavier's brand and logo.

RULES TO BRAND BY

UNIVERSITY / ATHLETICS BRANDING

Create Your Own Brand Font scheme Color scheme Catchphrase/Slogan Language Key words Logo

Create Your Own Brand Font scheme Color scheme Catchphrase/Slogan Language Key words Logo

KEEP IT CONSISTENT

ADVERTISING

HERE ARE SOME IDEAS… Flyers – Residence Halls, GSC, CLC, Alter, Kiosks, Offices… GSC Banner Sandwich Board Table Tents in Caf Social Media / OrgSync Messaging Newsletters (Xavier Student Weekly, CIE, CFJ, CDI, CDO) Newswire Article Tabling Visit Other Club Meetings Classes (announcement, extra credit) OrgSync Community Calendar T-Shirts Sidewalk Chalk Giveaways Facebook Banner / Profile Picture Yard Signs Write on White Boards / Chalk Boards in Classrooms (hallway of Alter)

Creating an Effective Flyer Plan Ahead Readability Keep it Brief Organize Information Spacing Brand Stand Out Find Inspiration Stay at your Skill Level Appropriated Images Proof Read

YOU’RE NOT FINISHED YET!

MARKETING AT (and After) YOUR EVENT… Staffing T-Shirts ‘Foot Prints’ Leading to Event Sandwich Boards Signs Directing Students to Location Balloons Banners Social Media Updates / Recaps Recap at Your Next Meeting Take Photos / Share Photos Giveaways Sign Up Sheet / Print Out of Next Meeting or Event Takeaways for Attendees Make Announcement