Advocacy Kit 2010 Tools of the Trade: Easy Advocacy Tips presented by John Thompson.

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Presentation transcript:

Advocacy Kit 2010 Tools of the Trade: Easy Advocacy Tips presented by John Thompson

Welcome Who is a library advocate? Basic steps to success. Valuable tools and resources. Questions, answers, and discussion.

Who are library advocates? Librarians and staff Library trustees Friends Library users Community leaders Potential advocates

Basic Steps to Success Why do you need to be an advocate? A new building? More computers? Ward off a budget cut? Increase community awareness?

Basic Steps to Success 1. Start Now

Basic Steps to Success 2. Lay the foundation. Excellent customer service Cross cultural barriers Community involvement

Basic Steps to Success 3. Promote your image. Logo CRUCIAL Use your logo on everything

Basic Steps to Success 4. Have a clear, consistent, memorable message. Simple, but powerful Ten words or less Easy to use and repeat Use it!

Basic Steps to Success 5. Target your audiences. Who needs to hear your message? Whose support is most critical? Internal audiences?

Basic Steps to Success 6. Delivering the message. Take every opportunity Stories have power Know your audience Give the information they want Be personable Send an exciting, positive message Handouts

Basic Steps to Success 7. Practice word-of-mouth advertising. Sell your programs Patron awareness Ask for help spreading the word Attitude helps build relationships

Basic Steps to Success 8. An enthusiastic, articulate spokesperson. Deliver with passion Know presentation strengths Tailor each message Bi-partisan, community focused Establish credibility and likability

Basic Steps to Success 9. Express gratitude. Thank everyone Small gift tokens Memorable and unique

Basic Steps to Success 10. Don’t stop. Ongoing effort Tweak as needed Keep up momentum

Resources On-line publications Web sites

Tools and Templates Generic PowerPoint Quotable facts and statistics Why I love the library Volunteer opportunities Donation allocations

Questions, Answers, and Discussion