Marketing 101 Holding an Open House Presented by: Sherrie Hardy Hardy Brain Training.

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Presentation transcript:

Marketing 101 Holding an Open House Presented by: Sherrie Hardy Hardy Brain Training

4 Crucial Sequential Steps to Success 1.Get them in the door 2.See if you can help them 3.Help them realize you can help 4.Then treat

Grow your practice with 2 types of open houses Local Professionals – Expanding your reach Local Patients – Who do you want to attract?

Publicizing your event

Create Materials IM has materials already made for you – Provider Login under Marketing & PR PowerPoint(Ped & Adult) Tri-fold brochures Formatted Case Studies by Dx Video Clips by Dx Free Screening Form & many more Flyers!

Provider Login Marketing Resources To Login visit Click Provider Login in the top right corner Enter username and password, if you do not know your Click on Marketing & PR to access the Business Development Toolkit

Marketing 101 Videos Advertising Support Public Relations Tips and Templates

Case Studies Brochures Post Cards Flyers Posters Tradeshow Banners Stock Images Logos Appointment Cards Business Cards Facebook Cards

Web Banner Marketing Templates Desktop Wallpaper

Just copy the code provided and embed these videos into your website Promotional Videos by Dx Testimonial Videos News Clips YouTube

Learn how to create your Facebook Business page Use our Blogs as a resource for content Use our stock photos on your page to dress it up

Set-up your space

Follow-up Personalized – Look into auto respond Phone Text

Ongoing events that create buzz

Ultimate Goal Create your personal brand for word of mouth referrals

Questions IM System Coaching Program Features: Clinical Certification IM-Home Certification IM-Home Specialist Certification Go to the Education Page & Click on the Coaching button to Register