League/LSC Monthly Update Wednesday, May 19, 2010

2 Contents Top LSC’s Credit Union Agreement Status League Best Practices What’s New –Shop America –AutoNation Commercial Agreement –1 st Qtr League Payouts –CompleteTax Marketing Survey Updates –Moving Days –Online Marketing Campaign –CompleteTax for 2011 –LMCU.org Traffic Results 2010 LSC Communication Schedule

3 Top LSC’s January – April 2010 Auto SalesSprint Supporting Credit Unions Texas7,264California/Nevada 20 Florida/Alabama2,917New Jersey 19 California/Nevada2,279Illinois 17 New York2,159Pennsylvania 17 Pennsylvania2,130Michigan 16

4 Follow Up With Your Credit Unions Program (Thru 5/16/10) Big TicketSprintMember Rewards Sign-Up Level1,863N/A1,849 Endorsement Level Total Supporting CU’s2, ,162 Check on the status of your credit unions with the League Reports at: Help make sure your Big Ticket endorsing credit unions are paid by reminding them to: Provide a copy their Quarterly Newsletter articles Insure the new trademarked IIA web banner is prominently displayed on their CU home page Materials were due by 4/30/2010 to It’s not too late for credit unions to send in agreements to qualify for 3 rd and 4 th quarter payouts. Agreements are due by 7/31 Agreements available at:

League Best Practices The Hawaii League uses their weekly newsletter to educate credit unions on IIA revenue sharing and encourage endorsement level enrollment. 5 The California and Nevada Credit Union League conducted an Invest in America webinar to fully explain the program’s benefits for both credit unions and their members. 0/04investinamerica10.html

League Best Practices The Utah League of Credit Unions website homepage includes an Online Vendor Showcase. The showcase highlights the Big Ticket offers from GM and Chrysler. They also rotate messages with Sprint, & Member Rewards 6

7 What’s New Coming May 24 – ShopAmerica On-line Mall Savings from over 1,200 leading on-line merchants! –Click – The ShopAmerica logo from –Shop – Members easily shop their favorite merchant, search by product or take advantage of daily on line specials –Save – Each time a member earns $10 or more in cash back a check will automatically be sent to them Details at: Marketing Materials at:

8 What’s New AutoNation Pre-Owned Vehicle Program –Available on all used vehicles regardless of make or model –Member saves an average of $400 off* published no-haggle price –Exclusive credit union financing –Unique concierge service sets appointments for test drives, vehicle inspection and shepherds member through financial transaction (available in most markets) –Available at over 200 AutoNation dealerships in Alabama, Arizona, California, Colorado, Florida, Georgia, Illinois, Maryland, Minnesota, Nevada, Ohio, Tennessee, Texas, Virginia, Washington –Unique website with over 30,000 units in inventory including photos and member pricing * Used vehicles are unique and subject to market variations and prices will be adjusted to reflect these variations. These adjustments may affect the average monthly discount.

9 What’s New Leagues Earn Over $83,000 in First Quarter Big Ticket Income –Checks will be sent to each league when payment is received from manufactures following a compliance audit –To ensure proper credit, forward copies of quarterly newsletter articles to –Materials were due by 4/30/2010 Credit union commission pool exceeds $325,000. –Endorsing credit unions will receive their portion of the fund when payment is received from manufacturers –Credit unions earning $50 or more will receive a check –Funds for credit unions earning less than $50 will be held and added to future earnings until the total reaches the $50 threshold

10 What’s New Promote CompleteTax for the 2011 Tax Season Now is the time for credit unions to consider CompleteTax for the 2011 tax season Credit unions and LSC’s will soon receive a marketing piece designed to inform credit unions on the benefits of offering CompleteTax over Turbo Tax In June, credit unions will receive a CompleteTax survey to gauge the level of credit union support for the 2011 tax season LSC’s are asked to share this information and encourage credit union participation Details at: ttp:// ttp://

11 Encourage Credit Unions to Market “Moving Days” Promotion Spring and summer are the most popular times to move as members look to get settled in before the school year starts On May 6, credit unions received a “Moving Day’s” campaign and text for a similar to send to their members Credit unions should be encouraged to utilize this , Allied Van Lines specific web banners or other marketing materials (found at: Updates

12 Online Marketing Campaign CUcorp Will Utilize $1.4 Million in Marketing Funds During the 2 nd Qtr to Promote IIA and Sprint! Objective: –Increase consumer brand and program awareness –Increase traffic on –Create incremental sales for our partners Online campaign will include: –Display advertising –Search –Targeted direct marketing via

13 Updates LoveMyCreditUnion.Org Traffic Results (Jan-April 2010) 1,081,351 Visits Top Ten Most Visited Pages: 1.Home 2.GM Save 3.Chrysler Save 4.Online Media Landing 5.Overall Save 6.Find a Credit Union 7.Auto Buying Articles 8.GM Lease Participating Credit Unions 9.GM FAQs 10.Join a Credit Union States With the Most Visits: 1.Michigan 2.California 3.New York 4.Pennsylvania 5.Texas

14 Partner Save Page VisitsJan – April 2010 GM78,679 Chrysler24,797 Sprint9,454 CU Benefits Express7,552 FTD6,080 DIRECTV4,517 CompleteTax3,197 Allied1,265 LoveMyCreditUnion.Org Traffic Results (Jan-April 2010)

15 Future League Communications League Conference Calls will be held the 1 st month of each quarter on Wednesday’s at 3pm EST* –April 21 –July 14 –October 13 Access Information –Phone: –ID: Monthly updates via PowerPoint Presentation will be ed on: –May 19 –June 16 –August 18 –September 15 –November 17 –December 15 *Attendance required for Leagues Endorsing or Partnering with Big Ticket and Endorsing Member Rewards