Business Services: What’s Your Team’s Value Proposition? Presented by Joshua Matlock and Jennifer Seavey Suncoast Workforce – Region 18.

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VALUE PROPOSITION + BRAND POSITIONING
Presentation transcript:

Business Services: What’s Your Team’s Value Proposition? Presented by Joshua Matlock and Jennifer Seavey Suncoast Workforce – Region 18

EDCs Chambers Local Governments Suncoast Workforce “Federal-to-Local Delivery” Job Seekers Community Organizations Employers EMPLOYERS FACE A COMPLEX & CONFUSING COMMUNITY MIX

Suncoast Workforce Rebranding OPERATING MODEL MISSION VISION CORE VALUES

CLARITY OF MISSION… …TO RECRUIT, TRAIN, AND RETAIN TALENT FOR THE SUNCOAST …LEADS TO FOCUS ON SERVICE… …EMPLOYER SOLUTIONS & CAREER PATHWAYS

Organizational Model Workforce Customer = Employers Service Products & Services

Workshop Goals Review SW’s Service Delivery Model Define your Business Services value proposition Communicate your value to your customers Align your services to deliver your value

What is a Value Proposition? A promise of the value to be delivered and a belief from the customer of value that will be experienced. –

Elements of a Value Proposition Target customer Statement of need/opportunity Description of your solution Specific benefits to customer Short, specific and compelling

Organizational Model Workforce Customer = Employers Service Products & Services

Group Activity 10 Minutes - Work in groups of Define your customer = employer 2.List the specific needs of your customer 3.List the services you offer to meet these needs 4.Describe the specific benefits/value

COMMUNICATE YOUR VALUE PROPOSITION

30 Second Elevator Speech Return to your groups Craft a 30 second elevator speech using the handout as a guide Be prepared to share

ALIGN BUSINESS SERVICES WITH YOUR VALUE PROPOSITION

Collaborative Partner Job Order Services Recruiting Services Training Services Partner Job Order Services Recruiting Services Standard Job Order Services Three Tiers of Service

Tier 3 – Standard Job Order Services Job Opening Publication Candidate Referral Employer Suncoast Workforce

Tier 2 - Partner Employer Suncoast Workforce Job Order Services Job Opening Publication Candidate Referral Recruiting Services Candidate Screening & Assessment Interview Scheduling & Coordination

Tier 1 – Collaborative Partner Regional Interest Employer Suncoast Workforce Job Order Services Job Opening Publication Candidate Referral Recruiting Services Candidate Screening & Assessment Interview Scheduling & Coordination Training Services Employed Worker Training On-the-Job Training

Workshop Goals Review SW’s Service Delivery Model Define your Business Services value proposition Communicate your value to your customers Align your services to deliver your value

HOW WILL YOU USE THIS INFORMATION?

QUESTIONS

Business Services: What’s Your Team’s Value Proposition? Presented by Joshua Matlock, Director – Business Services and Jennifer Seavey, Training Services Supervisor Region 18 – Suncoast Workforce