SMRs, Users and the Web Kate Fernie HEIRNET

SMRs on the Web Finding your site Search engines Using your site

Search engines Getting your site listed in Google… page ranking links “importance” Title, keywords, metadata

Your address on the web porate/pages.nsf/Links/2DC41913EFBDA 6C180256A290042E029 What is your URL?

Who links to your site? National agencies CBA, ADS, electronic journals HEIRNET Other SMRs User’s bookmarks

Cool urls don’t change URLs lack long-term persistency Broken links Frustrated users URLs can be persistent:

How search engines work ‘robots’ trawl through: –Title, meta tags, –Headers, paragraphs on page building an index of words in your site : –Term frequency – positioning on page Greg R. Notess, ‘On the net’

Metadata “the missing architectural component from the initial implementation of the web” Describes & filters content Dublin Core metadata

Users find a link to your site… What next? Currency Size matters What sort of entry point? Demo of SMR web sites

Does it work? Your users will access your site via a range of browsers including old ones. Check for: –Validation –Functionality –Usability

Web accessibility Digital resources can be made accessible to people with disabilities in ways that is difficult with physical resources Tools for testing WAI guidelines Case study

Want to know more? “Publishing Archaeology on the Web: Creating and Maintaining a Quality Resource” run by Oxford University Continuing Education Department with Internet Archaeology and sponsored by English Heritage