MTP Stuttgart. Campaign Yellow Strom Company: Yellow Strom GmbH Subsidiary of EnBW Energie BW AG Agency: Jung von Matt/Spree Campaign since: January.

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Presentation transcript:

MTP Stuttgart

Campaign Yellow Strom

Company: Yellow Strom GmbH Subsidiary of EnBW Energie BW AG Agency: Jung von Matt/Spree Campaign since: January 28th 2008 Product: Yellow Strom

Objective Pleasant description of a serious topic Inform the consumers Establishment in the international environment Target Audience: Mass market Target group m/f years Branch of industry: Energy supply Campaign Yellow Strom

Media Mix: TV-Spots, Online Marketing Cinema, PR, Sales Promotion Budget: ca. 6 million euros Objective Achievement 95 % customer satisfaction (Sept. 2008) Top position in quality tests of german energie firms Number of customers rises up to 1,4 million euros

Campaign Yellow Strom List of literature: