INTRODUCING ICOM The global independent communications network

FOR AGENCIES  Who want: International resources, support & connections for clients Exchange of ideas, information for their business  Who don’t want: Distant management & control

FOR CLIENTS  Who want: International resource with local market focus Local owners, integrated services... where clients come first  Who don’t want: Holding company bureaucracy Wall Street focus

ICOM is : INDEPENDENT INTERNATIONAL INTEGRATED INTERACTING INTERCONNECTED

ICOM IS INDEPENDENT  Founded 1950 as multi-local network  Agencies owned/operated locally  Members own ICOM  Cooperation high – overhead low

ICOM IS INTERNATIONAL  Total billings + $2.5 billion USD  Total income + $380 million  70 member agencies  80 offices  50 countries

GLOBAL COVERAGE

ICOM STRUCTURE  Entrepreneurial/collegial/no politics  Simple By-laws & Policies  Governed by Board of Directors

ICOM FINANCES  Organized as non-profit  Income from member dues & fees  Budget approved annually, reviewed quarterly by the Board

THE ICOM IDEA  What’s best from the multi-nationals  What’s best about being independent ICOM IndependentsMultinationals

THE MISSION(s)  Provide effective integrated communications resources to clients internationally  Provide a free exchange of ideas, information & support for members

INTERNATIONAL STANDARDS  ICOM agencies may use common formats Strategy Forms  Client Communication Brief  Competitive Analysis Summary  Agency Media Brief  Agency Copy Brief Media, Marketing, Creative Planning Models

SHARED ACCOUNTS  Hilton (Hotels): Thailand/Creative Inhouse (lead), Rayken/China  Corningware (cookware): USA/C-K Chicago (lead) & USA/Viva Miami  AirTran (Airlines): USA/C-K Chicago (lead), Puerto Rico/Arteaga  ABIC (food): Brazilian Assn. of Coffee Indstries – Brazil/Rino Publicidade (lead & USA, Chile, Germany & France  Brooke Capital Corp (Insurance Agency Franchisor):Kansas City/BKV (lead agency), Chicago/CKPR

SHARED ACCOUNTS  Guatemala Tourism Commission (Tourism): Guatemala/Jaquemate (lead) & El Salvador/Publinter & Brazil/Rino Publicidade  Oil Can Henry’s (auto service): USA Miami/Viva& USA Portland/Turtledove Clemens  European Commission (Consumer Rights): Belgium/Fast (lead ), Malta/Switch, Slovenia/Kraft & Werk, Czech Republic, Slovakia/Magic Seven, Hungary/Victoria CyberCom, Poland/BrandStorm  USO (nonprofit): USA Virginia/Williams Whittle (advertising) & USA/C-K Chicago (PR)

SHARED ACCOUNTS  Wellcare (insurance): USA/C-K Chicago (lead) & USA Miami/Viva  Maxiefectivo (Financing): Guatemala/Jaquemate (lead), El Salvador/Publinter

HOW IT WORKS  Lead Agency: Prime client contact Sets priorities, strategies & schedules Works centralized or decentralized Monitors/enhances work of network Reports monthly:  Progress against goals  Competitive activity  Financial results

ICOM IS INTEGRATED  Members do more than ads: Strategic Planning Public Relations Direct Marketing Sales Promotion Event Management Design & Identity Interactive Development

No member does everything, but the network can do anything

ICOM IS INTERACTING  Annual International Management Conference All agencies attend for 4 days Venue rotates between regions Beijing ‘09  Annual Regional Meetings ’08 Asia/Pacific - Taipei Europe/Middle East/Africa - Bucharest North American - Boston Latin American – Lima

INTERCONNECTED  ICOM web site:  Public side: General Network Information Member Portfolios Publicity Clips, Newsletter Contact Links

INTERCONNECTED  Members Only side (protected): Library of Cases, Creative Work Past Speeches, Presentations Comprehensive Search Engine Client List Data Base Forms & Stationery Downloads Events Registration Member Forums

CLIENT BENEFITS  An international network resource that works well together with a local market focus  With agencies run by local owners offering integrated services... where clients & staff are more important than Wall Street

ICOM MEMBERSHIP BENEFITS  International Connections For Client Support  Global Resources Market Intelligence Database & Library Resources Media Research Access & Buying Translation & creative services Client services  Networking with Non-competitive Peers  New Business Opportunities*

MEMBERSHIP RESPONSIBILITIES  Attend at least one ICOM meeting a year (Global or Regional)  Comply with network By-laws & Policies  Respond to network requests promptly

MEMBERSHIP RESPONSIBILITIES  Members must pay dues & fees: Dues $2,950 USD annually Plus.0012 of last year’s income Expenses for meetings

MEMBERSHIP RESPONSIBILITIES  Shared accounts: In new business pitches, members do not charge for participation if they will benefit from a win. If a member introduces a client to another member, it is suggested the new agency pay the first agency 5% of the first 6 month’s income.

MEMBERSHIP RESPONSIBILITIES  Ongoing shared network accounts: The lead agency & participating agencies must agree on remuneration system before working Payment options:  Split commissions  Hourly rates  Project fees  Lead agency fees

MEMBERSHIP RESPONSIBILITIES  Mutual Assistance Requests (MAR): May be used to request help in:  Pitching a new account  Gathering media information  Translations  Store checks  Surveys  Samples of advertising  Agency management  Etc.

Industry - Technology Subject - Name check Project - We are working with a company that wants to launch a new brand for electrical mobility solutions: 2 or 3 wheels, electrical scooters (all kind of models), electrical bikes etc. Their first store will be here in Lille. We now need your input to determine the suitability of these names in your market (especially in English speaking countries). Here are the names: a) Citywatt b) Voltin c) City-volt d) Free-Watt Could you please let me know: 1) What kind of negative/ positive impressions do the names give to you? 2) Which name would sound best to you for this kind of electrical device, and why? 3) For the last name: Free-Watt - We mean here free as liberty not as ‘no money’, is there a possibility of confusion in English? 4) Other comments? Region - Asia Pacific, Europe, Latin America, North America

Industry - Department Stores Subject - Do it Yourself promotional booklets Project - We have a DIY store client which named AKI. We are doing a competition review for them and need your help. Please send us by , promotional booklets of any DIY stores you can find. Please find attached an example of what we are looking for. Region - Asia Pacific, Europe, Latin America, North America

Industry - Tourism Subject - Reference Material Project - Can you please send any advertising materials/ collateral on Casino and theme park. Region - Asia Pacific, Europe

Industry - Department Stores Subject - Do it Yourself promotional booklets Project - We have a DIY store client which named AKI. We are doing a competition review for them and need your help. Please send us by , promotional booklets of any DIY stores you can find. Please find attached an example of what we are looking for. Region - Asia Pacific, Europe, Latin America, North America

MEMBERSHIP RESPONSIBILITIES  MAR Rules: Use ICOM web site search engine first to limit/target request recipients Copy ICOM HQ on all requests/responses Note Billable or Non-Billable Requests with less than 72 hours turn around may not be honored Signed off by ICOM representative

MEMBERSHIP RESPONSIBILITIES  MAR  Non-Billable Less than 2 hours of staff time, no out-of-pocket expenses May push back on a request marked “non-billable” if he feels its unfair

MEMBERSHIP RESPONSIBILITIES  Building ICOM brand: To inform & enthuse employees To keep & grow current clients To help win new clients

MEMBERSHIP RESPONSIBILITIES  Communicate: Internally through THE GLOBE newsletter:  Each member needs a reporter  Send story periodically  Insure readership at all levels

MEMBERSHIP RESPONSIBILITIES Communicate Externally with PR:  Publicity easy with good stories  Stories on network activities, how ICOM helps clients, how agencies share resources, etc.  Contact Nancy Giges, ICOM’s Media Relations Director, for help

Questions?