Application of game-like elements to encourage a target audience into engaging in certain behaviors Meant to be and added tool for a business and not its main function Target audience: Current and prospective customers or employees or studentsA Aimed at taking advantage of people's natural affinity for games What is Gamification?

Refers to systems and processes that engage and motivate The key to gamification is to turn extrinsic rewards into intrinsic rewards Fit into people's habits but also provide a reward that drives a task to be performed regularly What makes gamification successful? - Motivation What Gamification Means

Refer to productivity - inducing rules among employees Generation Y especially susceptible to gamification Tomorrow's workforce will require gamifcation built in to the work experience Components can include: Teams, badges, goal- setting, transparency and real-time feedback Real-World Applications - Business

7 things to consider 1. Consider Why You Want to GamifyWhat are your business goals? 2. Identify your users- Who and why they play 3. Frame Goals and Objectives- Make long-term and short-term goals as exciting and aspirational as possible 4. Identify necessary skills and actions- Physical, mental and social skills Gamification - right for your business?

6. Various lenses of interestCompetition type, time pressure, puzzles, novelty, levels, teamwork, currency, renewals 7. Outline desired outcomesRewards and punishments - feedback loop that motivates users to improve 8. Play and PolishWhat's working and what isn't?Is the game personal enough for your users? Gamification - Right for my Business?

Octalysis

Most employees only work hard enough to earn a paycheck - not lose their jobs 24% of workforce is actively disengaged Zappos and Goolgle get employees motivated to work on a daily basis Making the workplace more engaging and motivating Gamified Corporate Training

Teachers are finding ways to utilize gamification to get students engaged and learning ClassDojo: Turns Class into a Game of Rewards and Instant Feedback Mr Pai’s Class: The Digitally Assisted Class: The Digitally Assisted Class In-Class mobile interaction between Teacher and Student Socrative - Space Race Socrative - Space Race Real-World Application - Education

What is Gamification? a. Playing games at home with family b. Designing games for the gaming industry c. Systems and processes that engage and motivate d. Playing games on break time at your workplace How is Gamification used? a. In the workplace b. b. In Education c. c. In Marketing d. d. All of the above Questions

Rick Delgado. Smart Collective Data. Should you jump on the gamification Bandwagon?. 30, April, 2014 Fankhauser, Dani. Mashable. Is Gaming Just a Fad? 17, May,2013 Yu-kai Chou, Mashable. Is Gaming Just a Fad?, Posted comment 17, May,2013 Erica, Swallow. Mashable. Is Gamification Right for Your Business? 7 Things to Consider. 24, Dec NATASHA SINGER. The New York Times, You’ve Won a Badge (and Now We Know All About You). 5 Feb Mike W. "Gamification 101: The Psychology of Motivation". Science of Social Blog.Lithium. 9 Oct web. 4, Sources

CLASS DOJO Socrative - Space Race All eyes on S4 Video sources