Analytics & Gamification

Dan McGuire, Founder & CEO Co-founder and Managing Director of Broadbean Technology - Started 2002, sold to Daily Mail & General Trust in years experience in the recruitment industry Angel investor, mainly recruitment tech startups Non-executive director at Ebsta About Me

#RIAsiaTechMasterclassHR Feel Free to Tweet

Provides SaaS analytics & gamification technology Focus on recruitment companies and sales teams Founded in 2012 Raised S$6m in funding About cube19

Gamification is NOT about video games.

Consumer Gamification Applications for gamification: motivating employees creating competition amongst teams generating new business enquiries encouraging customer/brand loyalty helping with learning

Customers can track sales contests & incentives Drives competition and motivation Public recognition and positive reinforcement Significant measurable improvement in performance Business Gamification

Simple, personal, non-cash incentives work best. - extra holiday days - going home early - gift vouchers - team night out Cash can be used for the boring stuff… Big incentives are for show. Incentives

Gamify the process as well as the outcome High volumes of small, incremental changes are easier to effect Understanding the optimum process that leads to the desired outcome and replicating it across the board is what drives the biggest results Analytics are important to gamification Do you really understand your processes?

An example from the world of recruitment

Filled 40% More Jobs Generated S$600k additional fees Now think I’m wonderful The Result

Really understand what behaviours you’re trying to drive Make the rules clear, simple and relevant Make the incentive proportional and something worth having…. It doesn’t always need to be big/expensive Make it public Key to making gamification work

Powering the analytics revolution of the global recruitment industry